Brandwave

How popular isJust Rubbish in search?

In August 2026, there were an estimated 430 branded searches for Just Rubbish in New Zealand which is down 18.9% over the last 11 months. Just Rubbish holds 32.6% estimated Share of Search among New Zealand new plymouth waste management companies and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. JJ’s Waste & Recycling58.3%
  2. Just Rubbish32.6%
  3. HP Waste6.8%
  4. Greenawaste2.3%
Just Rubbish website (opens in a new tab)

Follow Just Rubbish and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which new plymouth waste management companies compete with Just Rubbish?

Just Rubbish against new plymouth waste management companies in New Zealand, by month

Share of Search by month for JJ’s Waste & Recycling, Just Rubbish, HP Waste, Greenawaste. The figures are in the table below the chart.

View monthly share of search table
MonthJJ’s Waste & RecyclingJust RubbishHP WasteGreenawaste
Oct 202551.8%37.6%6.4%4.3%
Nov 202551.6%40.1%4.5%3.8%
Dec 202549.7%38.1%7.1%5.2%
Jan 202652.1%37.7%5.4%4.8%
Feb 202649.2%40.2%5.3%5.3%
Mar 202654.3%35.7%5%5%
Apr 202654.9%36.1%5.7%3.3%
May 202661.7%31.6%5.3%1.5%
Jun 202656.4%36.1%5.3%2.3%
Jul 202657.4%33.3%7%2.3%
Aug 202658.3%32.6%6.8%2.3%
Sep 2026————

  1. 1.JJ’s Waste & Recycling

    58.3%

    held 1st · 770 estimated branded searches · +4.1% vs prior month · +1 points

  2. 2.Just Rubbish

    32.6%

    held 2nd · 430 estimated branded searches · 0% vs prior month · -0.8 points

  3. 3.HP Waste

    6.8%

    held 3rd · 90 estimated branded searches · 0% vs prior month · -0.2 points

  4. 4.Greenawaste

    2.3%

    held 4th · 30 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Just Rubbish and its closest rivals

How has branded search demand for Just Rubbish changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Just Rubbish in New Zealand fell from 530 to 430.
  • Across the 11 months ending August 2026, Just Rubbish’s estimated Share of Search among new plymouth waste management companies in New Zealand decreased from 37.6% to 32.6%.
  • Across the 11 months ending August 2026, Just Rubbish’s estimated Share of Search among new plymouth waste management companies in New Zealand peaked at 40.2% in February 2026 and was lowest at 31.6% in May 2026.

How did search popularity change for New Zealand new plymouth waste management companies in August 2026?

  1. In August 2026, JJ’s Waste & Recycling gained estimated Share of Search among new plymouth waste management companies in New Zealand, from 57.4% to 58.3%.

  2. In August 2026, Just Rubbish lost estimated Share of Search among new plymouth waste management companies in New Zealand, from 33.3% to 32.6%.

  3. Estimated monthly branded searches for Greenawaste in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

How is Just Rubbish measured?

Brandwave collects information about searches that people make online using Just Rubbish’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • just rubbish
  • just rubbish bins
  • just rubbish bins new plymouth
  • just rubbish new plymouth
  • just rubbish skip bins
  • just rubbish skip hire
  • justrubbish

Do you work for Just Rubbish? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Just Rubbish your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record