HP Waste vs Just Rubbish:Which is more popular by branded search in New Zealand?
In August 2026, Just Rubbish had more branded searches than HP Waste among new plymouth waste management companies in New Zealand. Just Rubbish was estimated to have 430 branded searches compared to HP Waste’s 90, and held a 32.6% Share of Search versus HP Waste’s 6.8%.
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Which is more popular in search, HP Waste or Just Rubbish?
Compare New Plymouth waste management companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Just Rubbish, HP Waste. The figures are in the table below the chart.
View monthly share of search table
| Month | JJ’s Waste & Recycling | Just Rubbish | HP Waste | Greenawaste |
|---|---|---|---|---|
| Oct 2025 | 51.8% | 37.6% | 6.4% | 4.3% |
| Nov 2025 | 51.6% | 40.1% | 4.5% | 3.8% |
| Dec 2025 | 49.7% | 38.1% | 7.1% | 5.2% |
| Jan 2026 | 52.1% | 37.7% | 5.4% | 4.8% |
| Feb 2026 | 49.2% | 40.2% | 5.3% | 5.3% |
| Mar 2026 | 54.3% | 35.7% | 5% | 5% |
| Apr 2026 | 54.9% | 36.1% | 5.7% | 3.3% |
| May 2026 | 61.7% | 31.6% | 5.3% | 1.5% |
| Jun 2026 | 56.4% | 36.1% | 5.3% | 2.3% |
| Jul 2026 | 57.4% | 33.3% | 7% | 2.3% |
| Aug 2026 | 58.3% | 32.6% | 6.8% | 2.3% |
| Sep 2026 | — | — | — | — |
How has the HP Waste and Just Rubbish comparison changed over the last 12 months?
3 findings
- Just Rubbish was ahead of HP Waste in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HP Waste’s estimated Share of Search among new plymouth waste management companies in New Zealand moved from 6.4% to 6.8%, and its estimated monthly branded searches held steady at 90.
- Across the 11 months ending August 2026, Just Rubbish’s estimated Share of Search among new plymouth waste management companies in New Zealand moved from 37.6% to 32.6%, and its estimated monthly branded searches moved from 530 to 430.
How did search popularity change for New Zealand new plymouth waste management companies in August 2026?
1 change
In August 2026, Just Rubbish lost estimated Share of Search among new plymouth waste management companies in New Zealand, from 33.3% to 32.6%.
How each brand is measured
Brandwave collects information about searches that people make online using HP Waste’s and Just Rubbish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HP Waste
1 branded search term
- hp waste
Just Rubbish
7 branded search terms
- just rubbish
- just rubbish bins
- just rubbish bins new plymouth
- just rubbish new plymouth
- just rubbish skip bins
- just rubbish skip hire
- justrubbish
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