Brandwave

How popular isJTB Architects in search?

In August 2026, there were an estimated 450 branded searches for JTB Architects in New Zealand which is down 18.2% over the last 11 months. JTB Architects holds 61.6% estimated Share of Search among New Zealand nelson architecture firms and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. JTB Architects61.6%
  2. Irving Smith Architects16.4%
  3. Fineline Architecture15.1%
  4. Waka Group6.8%
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Which nelson architecture firms compete with JTB Architects?

JTB Architects against nelson architecture firms in New Zealand, by month

Share of Search by month for JTB Architects, Irving Smith Architects, Fineline Architecture, Waka Group. The figures are in the table below the chart.

View monthly share of search table
MonthJTB ArchitectsIrving Smith ArchitectsFineline ArchitectureWaka Group
Oct 202571.4%15.6%6.5%6.5%
Nov 202574%12.3%9.6%4.1%
Dec 202568.4%12.3%15.8%3.5%
Jan 202677.8%9.7%9.7%2.8%
Feb 202673.3%16.7%7.8%2.2%
Mar 202665.9%17%12.5%4.5%
Apr 202662%14.1%19.7%4.2%
May 202667.5%12%16.9%3.6%
Jun 202667.1%17.1%11%4.9%
Jul 202667.6%13.2%13.2%5.9%
Aug 202661.6%16.4%15.1%6.8%
Sep 2026————
  1. held 1st · 450 estimated branded searches · -2.2% vs prior month · -6 points

  2. moved from 3rd to 2nd · 120 estimated branded searches · +33.3% vs prior month · +3.2 points

  3. moved from 2nd to 3rd · 110 estimated branded searches · +22.2% vs prior month · +1.8 points

  4. held 4th · 50 estimated branded searches · +25% vs prior month · +1 points

Compare search popularity between JTB Architects and its closest rivals

How has branded search demand for JTB Architects changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JTB Architects in New Zealand fell from 550 to 450.
  • Across the 11 months ending August 2026, JTB Architects’ estimated Share of Search among nelson architecture firms in New Zealand decreased from 71.4% to 61.6%.
  • Across the 11 months ending August 2026, JTB Architects’ estimated Share of Search among nelson architecture firms in New Zealand peaked at 77.8% in January 2026 and was lowest at 61.6% in August 2026.

How did search popularity change for New Zealand nelson architecture firms in August 2026?

  1. In August 2026, Irving Smith Architects overtook Fineline Architecture to rank 2nd among nelson architecture firms in New Zealand, at 16.4%.

  2. In August 2026, Fineline Architecture gained estimated Share of Search among nelson architecture firms in New Zealand, from 13.2% to 15.1%.

  3. In August 2026, Waka Group gained estimated Share of Search among nelson architecture firms in New Zealand, from 5.9% to 6.8%.

  4. In August 2026, JTB Architects lost estimated Share of Search among nelson architecture firms in New Zealand, from 67.6% to 61.6%.

How is JTB Architects measured?

Brandwave collects information about searches that people make online using JTB Architects’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • jerram tocker barron
  • jerram tocker barron architects
  • jtb architects
  • jtb architects nelson

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How the Brand Demand Index is measured

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