JTB Architects vs Waka Group:Which is more popular by branded search in New Zealand?
In August 2026, JTB Architects had more branded searches than Waka Group among nelson architecture firms in New Zealand. JTB Architects was estimated to have 450 branded searches compared to Waka Group’s 50, and held a 61.6% Share of Search versus Waka Group’s 6.8%.
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Which is more popular in search, JTB Architects or Waka Group?
Compare Nelson architecture firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JTB Architects, Waka Group. The figures are in the table below the chart.
View monthly share of search table
| Month | JTB Architects | Irving Smith Architects | Fineline Architecture | Waka Group |
|---|---|---|---|---|
| Oct 2025 | 71.4% | 15.6% | 6.5% | 6.5% |
| Nov 2025 | 74% | 12.3% | 9.6% | 4.1% |
| Dec 2025 | 68.4% | 12.3% | 15.8% | 3.5% |
| Jan 2026 | 77.8% | 9.7% | 9.7% | 2.8% |
| Feb 2026 | 73.3% | 16.7% | 7.8% | 2.2% |
| Mar 2026 | 65.9% | 17% | 12.5% | 4.5% |
| Apr 2026 | 62% | 14.1% | 19.7% | 4.2% |
| May 2026 | 67.5% | 12% | 16.9% | 3.6% |
| Jun 2026 | 67.1% | 17.1% | 11% | 4.9% |
| Jul 2026 | 67.6% | 13.2% | 13.2% | 5.9% |
| Aug 2026 | 61.6% | 16.4% | 15.1% | 6.8% |
| Sep 2026 | — | — | — | — |
How has the JTB Architects and Waka Group comparison changed over the last 12 months?
3 findings
- JTB Architects was ahead of Waka Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JTB Architects’ estimated Share of Search among nelson architecture firms in New Zealand moved from 71.4% to 61.6%, and its estimated monthly branded searches moved from 550 to 450.
- Across the 11 months ending August 2026, Waka Group’s estimated Share of Search among nelson architecture firms in New Zealand moved from 6.5% to 6.8%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand nelson architecture firms in August 2026?
2 changes
In August 2026, Waka Group gained estimated Share of Search among nelson architecture firms in New Zealand, from 5.9% to 6.8%.
In August 2026, JTB Architects lost estimated Share of Search among nelson architecture firms in New Zealand, from 67.6% to 61.6%.
How each brand is measured
Brandwave collects information about searches that people make online using JTB Architects’ and Waka Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JTB Architects
4 branded search terms
- jerram tocker barron
- jerram tocker barron architects
- jtb architects
- jtb architects nelson
Waka Group
2 branded search terms
- waka group
- waka group architecture
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.