Fineline Architecture vs JTB Architects:Which is more popular by branded search in New Zealand?
In August 2026, JTB Architects had more branded searches than Fineline Architecture among nelson architecture firms in New Zealand. JTB Architects was estimated to have 450 branded searches compared to Fineline Architecture’s 110, and held a 61.6% Share of Search versus Fineline Architecture’s 15.1%.
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Which is more popular in search, Fineline Architecture or JTB Architects?
Compare Nelson architecture firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JTB Architects, Fineline Architecture. The figures are in the table below the chart.
View monthly share of search table
| Month | JTB Architects | Irving Smith Architects | Fineline Architecture | Waka Group |
|---|---|---|---|---|
| Oct 2025 | 71.4% | 15.6% | 6.5% | 6.5% |
| Nov 2025 | 74% | 12.3% | 9.6% | 4.1% |
| Dec 2025 | 68.4% | 12.3% | 15.8% | 3.5% |
| Jan 2026 | 77.8% | 9.7% | 9.7% | 2.8% |
| Feb 2026 | 73.3% | 16.7% | 7.8% | 2.2% |
| Mar 2026 | 65.9% | 17% | 12.5% | 4.5% |
| Apr 2026 | 62% | 14.1% | 19.7% | 4.2% |
| May 2026 | 67.5% | 12% | 16.9% | 3.6% |
| Jun 2026 | 67.1% | 17.1% | 11% | 4.9% |
| Jul 2026 | 67.6% | 13.2% | 13.2% | 5.9% |
| Aug 2026 | 61.6% | 16.4% | 15.1% | 6.8% |
| Sep 2026 | — | — | — | — |
How has the Fineline Architecture and JTB Architects comparison changed over the last 12 months?
3 findings
- JTB Architects was ahead of Fineline Architecture in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fineline Architecture’s estimated Share of Search among nelson architecture firms in New Zealand moved from 6.5% to 15.1%, and its estimated monthly branded searches moved from 50 to 110.
- Across the 11 months ending August 2026, JTB Architects’ estimated Share of Search among nelson architecture firms in New Zealand moved from 71.4% to 61.6%, and its estimated monthly branded searches moved from 550 to 450.
How did search popularity change for New Zealand nelson architecture firms in August 2026?
3 changes
In August 2026, Irving Smith Architects overtook Fineline Architecture to rank 2nd among nelson architecture firms in New Zealand, at 16.4%.
In August 2026, Fineline Architecture gained estimated Share of Search among nelson architecture firms in New Zealand, from 13.2% to 15.1%.
In August 2026, JTB Architects lost estimated Share of Search among nelson architecture firms in New Zealand, from 67.6% to 61.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Fineline Architecture’s and JTB Architects’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fineline Architecture
1 branded search term
- fineline architecture
JTB Architects
4 branded search terms
- jerram tocker barron
- jerram tocker barron architects
- jtb architects
- jtb architects nelson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.