Brandwave

How popular isJenny Craig?

In October 2026, people searched for Jenny Craig by name about 390 times in New Zealand, about the same as the previous year. These searches made up 5.1% of all New Zealand weight loss programme searches, placing Jenny Craig fourth out of four programmes. When we asked both ChatGPT and Google AI Overviews about weight loss programmes, Jenny Craig did not appear in any of the answers.

Search and AI answers in October 2026

Jenny Craig is the fourth most searched of 4 competitors.

  1. OptifastShare of searches 57%Mentioned in 1 of 5 AI answers
  2. Green PrescriptionShare of searches 24.8%Mentioned in 3 of 5 AI answers
  3. Weight WatchersShare of searches 13.1%Mentioned in 1 of 5 AI answers
  4. Jenny CraigShare of searches 5.1%Mentioned in 0 of 5 AI answers
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Top weight loss programmes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jenny Craig did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Green Prescription3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optifast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weight Watchers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jenny Craig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about weight loss programmes

5 answers

  • Asked ChatGPT

    “Which weight loss programme should I join in New Zealand?”

    1. 1Weight Watchers
    2. 2Green Prescription

  • Asked ChatGPT

    “What are the best weight loss programmes in New Zealand?”

    1. 1Green Prescription

  • Asked ChatGPT

    “What's the best weight loss programme in New Zealand for steady weight loss?”

    1. 1Green Prescription

  • Searched Google, AI Overview

    “weight loss programme nz”

    1. 1Optifast

  • Searched Google, AI Overview

    “weight loss plan nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Jenny Craig compared with other New Zealand weight loss programmes?

    Jenny Craig against weight loss programmes in New Zealand, by month

    Share of searches by month for Optifast, Green Prescription, Weight Watchers, Jenny Craig. The figures are in the table below the chart.

    View monthly share of searches table
    MonthOptifastGreen PrescriptionWeight WatchersJenny Craig
    Nov 202557.2%14.7%21.7%6.5%
    Dec 202545.7%14.4%32.1%7.8%
    Jan 202647.2%13.2%31.8%7.8%
    Feb 202653%17.5%22.7%6.8%
    Mar 202649.4%22%22%6.6%
    Apr 202650.7%17.7%23%8.5%
    May 202646.2%21.3%26.2%6.4%
    Jun 202650.3%21.6%21.6%6.5%
    Jul 202655.7%18.5%18.5%7.2%
    Aug 202656.1%18.4%18.4%7.2%
    Sep 202656%21.2%16.3%6.4%
    Oct 202657%24.8%13.1%5.1%

    1. 1.Optifast

      57%

      Held 1st. 4.4K estimated branded searches, +27.1% vs prior month. Share +0.9 points.

    2. 2.Green Prescription

      24.8%

      Held 2nd. 1.9K estimated branded searches, +46.2% vs prior month. Share +3.6 points.

    3. 3.Weight Watchers

      13.1%

      Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -3.3 points.

    4. 4.Jenny Craig

      5.1%

      Held 4th. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.

    Compare popularity between Jenny Craig and its closest rivals

    Every comparison with Jenny Craig

    3 comparisons

    How has branded search demand for Jenny Craig changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Jenny Craig in New Zealand held steady at 390.
    • Across the 12 months ending October 2026, Jenny Craig’s share of searches among weight loss programmes in New Zealand decreased from 6.5% to 5.1%.
    • Across the 12 months ending October 2026, Jenny Craig’s share of searches among weight loss programmes in New Zealand peaked at 8.5% in April 2026 and was lowest at 5.1% in October 2026.

    How did search popularity change for New Zealand weight loss programmes in October 2026?

    4 changes

    1. In October 2026, Green Prescription gained share of searches among weight loss programmes in New Zealand, from 21.2% to 24.8%.

    2. In October 2026, Optifast gained share of searches among weight loss programmes in New Zealand, from 56% to 57%.

    3. In October 2026, Weight Watchers lost share of searches among weight loss programmes in New Zealand, from 16.3% to 13.1%.

    4. In October 2026, Jenny Craig lost share of searches among weight loss programmes in New Zealand, from 6.4% to 5.1%.

    How are Jenny Craig’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Jenny Craig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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