How popular isJed's?
In September 2026, people searched for Jed's by name about 1,470 times in New Zealand, a 22.6% decrease from the previous year. These searches made up 4.4% of all New Zealand supermarket coffee brand searches, placing Jed's sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about supermarket coffee brands, Jed's appeared in two of the five answers and was the fifth most recommended of the eight.
Jed's is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.
MocconaShare of searches 23.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- Robert HarrisShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NescaféShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Coffee SupremeShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Jed'sShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top supermarket coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jed's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jed's is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Robert Harris1st
- Coffee Supreme2nd
- Moccona3rd
- Nescafé4th
- Jed's5th
Gregg's6th
Avalanche–
Vittoria Coffee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about supermarket coffee brands
5 answers
Asked ChatGPT
“Which supermarket coffee brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best supermarket coffee brands in New Zealand?”
Asked ChatGPT
“What's the best supermarket coffee brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“instant coffee brands nz”
Searched Google, AI Overview
“best instant coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which supermarket coffee brands compete with Jed's?
Share of searches by month for Moccona, Robert Harris, Nescafé, Coffee Supreme, Avalanche, Jed's, Vittoria Coffee, Gregg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moccona | Robert Harris | Nescafé | Coffee Supreme | Avalanche | Jed's | Vittoria Coffee | Gregg's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 22.3% | 18.6% | 21% | 6.2% | 7.4% | 3.6% | 3.6% |
| Nov 2025 | 17.4% | 21.9% | 18.6% | 25.2% | 6.1% | 5.2% | 3% | 2.6% |
| Dec 2025 | 16% | 26.1% | 17.4% | 24.4% | 4.8% | 4.4% | 3.6% | 3.3% |
| Jan 2026 | 16.7% | 25.6% | 17.2% | 23.9% | 4.7% | 4.4% | 3.1% | 4.4% |
| Feb 2026 | 18.3% | 24.2% | 17.9% | 22.8% | 5.5% | 4.5% | 2.9% | 3.8% |
| Mar 2026 | 16.8% | 21.1% | 14.7% | 20.7% | 6% | 4.1% | 3.3% | 13.4% |
| Apr 2026 | 19.3% | 24.5% | 16.5% | 19.5% | 6.9% | 4.6% | 4.6% | 4.2% |
| May 2026 | 22.1% | 21.2% | 17.2% | 20.7% | 6% | 4.8% | 4.7% | 3.4% |
| Jun 2026 | 23% | 19.8% | 19% | 18.6% | 6.5% | 5.1% | 4.8% | 3.2% |
| Jul 2026 | 22% | 19.3% | 16.6% | 15.4% | 6.9% | 4.2% | 4.9% | 10.8% |
| Aug 2026 | 23.1% | 18.1% | 18% | 19.7% | 7.2% | 4.4% | 5% | 4.5% |
| Sep 2026 | 23.9% | 21.2% | 18.9% | 16.2% | 7.2% | 4.4% | 4.3% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.9% | 8K | +3.1% | +0.8 points | |
| 2, moved from 3rd to 2nd | 21.2% | 7.1K | +16.9% | +3.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 18.9% | 6.3K | +4.8% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 16.2% | 5.4K | -18.2% | -3.5 pointsmoved from 2nd to 4th | |
| 5, held 5th | 7.2% | 2.4K | 0% | 0 points | |
| 6, moved from 8th to 6th | 4.4% | 1.5K | 0% | 0 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 4.3% | 1.4K | -13.9% | -0.7 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 3.9% | 1.3K | -15.1% | -0.7 pointsmoved from 7th to 8th |
1.
Moccona23.9%
Held 1st. 8K estimated branded searches, +3.1% vs prior month. Share +0.8 points.
21.2%
Moved from 3rd to 2nd. 7.1K estimated branded searches, +16.9% vs prior month. Share +3.1 points.
3.
Nescafé18.9%
Moved from 4th to 3rd. 6.3K estimated branded searches, +4.8% vs prior month. Share +0.9 points.
16.2%
Moved from 2nd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
7.2%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Jed's4.4%
Moved from 8th to 6th. 1.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.3%
Moved from 6th to 7th. 1.4K estimated branded searches, -13.9% vs prior month. Share -0.7 points.
8.
Gregg's3.9%
Moved from 7th to 8th. 1.3K estimated branded searches, -15.1% vs prior month. Share -0.7 points.
Compare popularity between Jed's and its closest rivals
Every comparison with Jed's
7 comparisons
How has branded search demand for Jed's changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jed's in New Zealand fell from 1.9K to 1.5K.
- Across the 12 months ending September 2026, Jed's’ share of searches among supermarket coffee brands in New Zealand decreased from 7.4% to 4.4%.
- Across the 12 months ending September 2026, Jed's’ share of searches among supermarket coffee brands in New Zealand peaked at 7.4% in October 2025 and was lowest at 4.1% in March 2026.
- Across the 12 months ending September 2026, Jed's fell from 5th to 6th among supermarket coffee brands in New Zealand.
How did search popularity change for New Zealand supermarket coffee brands in September 2026?
6 changes
In September 2026, Robert Harris overtook Coffee Supreme to rank 2nd among supermarket coffee brands in New Zealand, with 21.2% of the searches.
In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches.
In September 2026, Moccona gained share of searches among supermarket coffee brands in New Zealand, from 23.1% to 23.9%.
In September 2026, Coffee Supreme lost share of searches among supermarket coffee brands in New Zealand, from 19.7% to 16.2%.
In September 2026, Gregg's lost share of searches among supermarket coffee brands in New Zealand, from 4.5% to 3.9%.
In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%.
How are Jed's’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Jed's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jeds
- jeds coffee
- jeds instant coffee
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