Brandwave

How popular isITSU?

In October 2026, people searched for ITSU by name about 20 times in New Zealand, an 80% decrease from the previous year. These searches made up 2.5% of all New Zealand massage chair brand searches, placing ITSU third out of four brands. When we asked both ChatGPT and Google AI Overviews about massage chair brands, ITSU appeared in two of the five answers and was the third most recommended of the four.

Search and AI answers in October 2026

ITSU is the third most searched of 4 competitors and the third most recommended in the AI answers we collected.

  1. OsimShare of searches 82.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. OgawaShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. ITSUShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. MiyakiwaShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top massage chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ITSU was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ITSU is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ogawa1st
  2. Osim2nd
  3. ITSU3rd
  4. Miyakiwa4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osim3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogawa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ITSU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miyakiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about massage chair brands

5 answers

  • Asked ChatGPT

    “Which massage chair brand should I buy in New Zealand?”

    1. 1Ogawa
    2. 2Osim
    3. 3Miyakiwa

  • Asked ChatGPT

    “What are the best massage chair brands in New Zealand?”

    1. 1Ogawa
    2. 2Osim
    3. 3ITSU
    4. 4Miyakiwa

  • Asked ChatGPT

    “What's the best massage chair brand in New Zealand for at home?”

    1. 1Ogawa
    2. 2Osim
    3. 3ITSU

  • Searched Google, AI Overview

    “best massage chair”

    1. Searched Google, AI Overview

      “cheap massage chair”

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      How often do people search for ITSU compared with other New Zealand massage chair brands?

      ITSU against massage chair brands in New Zealand, by month

      Share of searches by month for Osim, Ogawa, ITSU. The figures are in the table below the chart.

      View monthly share of searches table
      MonthOsimOgawaITSUMiyakiwa
      Nov 202576.9%13.5%9.6%0%
      Dec 202577.7%16.5%4.9%0.97%
      Jan 202674.6%19.7%5.6%0%
      Feb 202674.1%19%5.2%1.7%
      Mar 202682.8%10.9%4.7%1.6%
      Apr 202678.9%15.5%4.2%1.4%
      May 202675.7%14.9%6.8%2.7%
      Jun 202681.1%14.9%2.7%1.4%
      Jul 202682.3%13.9%2.5%1.3%
      Aug 202678.3%16.9%3.6%1.2%
      Sep 202682.5%13.6%2.9%0.97%
      Oct 202682.3%13.9%2.5%1.3%

      1. 1.Osim

        82.3%

        Held 1st. 650 estimated branded searches, -23.5% vs prior month. Share -0.2 points.

      2. 2.Ogawa

        13.9%

        Held 2nd. 110 estimated branded searches, -21.4% vs prior month. Share +0.3 points.

      3. 3.ITSU

        2.5%

        Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

      4. 4.Miyakiwa

        1.3%

        Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

      Compare popularity between ITSU and its closest rivals

      Every comparison with ITSU

      3 comparisons

      How has branded search demand for ITSU changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending October 2026, estimated monthly branded searches for ITSU in New Zealand fell from 100 to 20.
      • Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand decreased from 9.6% to 2.5%.
      • Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand peaked at 9.6% in November 2025 and was lowest at 2.5% in July 2026.

      How did search popularity change for New Zealand massage chair brands in October 2026?

      3 changes

      1. Estimated monthly branded searches for ITSU in New Zealand fell 80% over 12 measured months, from 100 to 20 in October 2026.

      2. Estimated monthly branded searches for Ogawa in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in October 2026.

      3. Estimated monthly branded searches for Osim in New Zealand fell 18.8% over 12 measured months, from 800 to 650 in October 2026.

      How are ITSU’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using ITSU’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • itsu massage chair
      • itsu nz

      Do you work for ITSU? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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