ITSU vs Miyakiwa:Which is more popular in New Zealand?
In October 2026, ITSU had more branded searches than Miyakiwa among massage chair brands in New Zealand. ITSU had about 20 branded searches, while Miyakiwa had 10. ITSU made up 2.5% of all massage chair brand searches we track, and Miyakiwa accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about massage chair brands, ITSU and Miyakiwa each appeared in two of the five answers. ITSU was mentioned before Miyakiwa in two out of three answers.
Who do people search for more?
ITSU, about 2 searches for every 1 for Miyakiwa
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
ITSU, named ahead of Miyakiwa in 2 of 3 answers
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Top massage chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ITSU and Miyakiwa were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ITSU was listed before Miyakiwa in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about massage chair brands
5 answers
Asked ChatGPT
“Which massage chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best massage chair brands in New Zealand?”
Asked ChatGPT
“What's the best massage chair brand in New Zealand for at home?”
Searched Google, AI Overview
“best massage chair”
Searched Google, AI Overview
“cheap massage chair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ITSU or Miyakiwa more popular in search?
This chart shows how often people search Google for ITSU and Miyakiwa by name. Each line represents a brand's share of searches for all four massage chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for ITSU, Miyakiwa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osim | Ogawa | ITSU | Miyakiwa |
|---|---|---|---|---|
| Nov 2025 | 76.9% | 13.5% | 9.6% | 0% |
| Dec 2025 | 77.7% | 16.5% | 4.9% | 0.97% |
| Jan 2026 | 74.6% | 19.7% | 5.6% | 0% |
| Feb 2026 | 74.1% | 19% | 5.2% | 1.7% |
| Mar 2026 | 82.8% | 10.9% | 4.7% | 1.6% |
| Apr 2026 | 78.9% | 15.5% | 4.2% | 1.4% |
| May 2026 | 75.7% | 14.9% | 6.8% | 2.7% |
| Jun 2026 | 81.1% | 14.9% | 2.7% | 1.4% |
| Jul 2026 | 82.3% | 13.9% | 2.5% | 1.3% |
| Aug 2026 | 78.3% | 16.9% | 3.6% | 1.2% |
| Sep 2026 | 82.5% | 13.6% | 2.9% | 0.97% |
| Oct 2026 | 82.3% | 13.9% | 2.5% | 1.3% |
How has branded search for ITSU and Miyakiwa changed in New Zealand over the last 12 months?
3 findings
- ITSU was ahead of Miyakiwa in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand moved from 9.6% to 2.5%, and its estimated monthly branded searches moved from 100 to 20.
- Across the 12 months ending October 2026, Miyakiwa’s share of searches among massage chair brands in New Zealand moved from 0% to 1.3%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand massage chair brands in October 2026?
1 change
Estimated monthly branded searches for ITSU in New Zealand fell 80% over 12 measured months, from 100 to 20 in October 2026.
How are ITSU’s and Miyakiwa’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ITSU’s and Miyakiwa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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