Massage chair brands in New Zealand:Which are most popular?
In October 2026, Osim was the most searched massage chair brand in New Zealand, accounting for 82.3% of all searches among the four brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Osim and Ogawa were mentioned most often, in three of the five answers. Ogawa was recommended most often, coming first in all three responses that gave a list.
OsimShare of searches 82.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
OgawaShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ITSUShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- MiyakiwaShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top massage chair brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Osim and Ogawa were mentioned most often, in three of the five answers. Ogawa was recommended most often, coming first in all three answers that gave a list. Osim was second, and ITSU was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about massage chair brands
5 answers
Asked ChatGPT
“Which massage chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best massage chair brands in New Zealand?”
Asked ChatGPT
“What's the best massage chair brand in New Zealand for at home?”
Searched Google, AI Overview
“best massage chair”
Searched Google, AI Overview
“cheap massage chair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which massage chair brands do people search for most?
This chart shows how often people search Google for each massage chair brand by name. Each line represents a brand's share of searches for all four massage chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Osim, Ogawa, ITSU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osim | Ogawa | ITSU | Miyakiwa |
|---|---|---|---|---|
| Nov 2025 | 76.9% | 13.5% | 9.6% | 0% |
| Dec 2025 | 77.7% | 16.5% | 4.9% | 0.97% |
| Jan 2026 | 74.6% | 19.7% | 5.6% | 0% |
| Feb 2026 | 74.1% | 19% | 5.2% | 1.7% |
| Mar 2026 | 82.8% | 10.9% | 4.7% | 1.6% |
| Apr 2026 | 78.9% | 15.5% | 4.2% | 1.4% |
| May 2026 | 75.7% | 14.9% | 6.8% | 2.7% |
| Jun 2026 | 81.1% | 14.9% | 2.7% | 1.4% |
| Jul 2026 | 82.3% | 13.9% | 2.5% | 1.3% |
| Aug 2026 | 78.3% | 16.9% | 3.6% | 1.2% |
| Sep 2026 | 82.5% | 13.6% | 2.9% | 0.97% |
| Oct 2026 | 82.3% | 13.9% | 2.5% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.3% | 650 | -23.5% | -0.2 points | |
| 2, held 2nd | 13.9% | 110 | -21.4% | +0.3 points | |
| 3, held 3rd | 2.5% | 20 | -33.3% | -0.4 points | |
| 4, held 4th | 1.3% | 10 | 0% | +0.3 points |
1.
Osim82.3%
Held 1st. 650 estimated branded searches, -23.5% vs prior month. Share -0.2 points.
2.
Ogawa13.9%
Held 2nd. 110 estimated branded searches, -21.4% vs prior month. Share +0.3 points.
3.
ITSU2.5%
Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.
4.Miyakiwa
1.3%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
Which brand is most popular in search among massage chair brands in New Zealand?
4 brands
In October 2026, Osim was the most searched among massage chair brands in New Zealand, with an estimated 650 branded searches, 82.3% of all searches for the four tracked by the Brandwave Brand Demand Index. Ogawa is in 2nd place, 68.4 percentage points behind at 13.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Osim | 76.9% → 82.3% | 82.8%Mar 2026 | 74.1%Feb 2026 | 1st |
| Ogawa | 13.5% → 13.9% | 19.7%Jan 2026 | 10.9%Mar 2026 | 2nd |
| ITSU | 9.6% → 2.5% | 9.6%Nov 2025 | 2.5%Jul 2026 | 3rd |
| Miyakiwa | 0% → 1.3% | 2.7%May 2026 | 0%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending October 2026, Osim’s share of searches among massage chair brands in New Zealand increased from 76.9% to 82.3%.
- Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand decreased from 9.6% to 2.5%.
- Across the 12 months ending October 2026, Miyakiwa’s share of searches among massage chair brands in New Zealand increased from 0% to 1.3%.
- Across the 12 months ending October 2026, Osim’s share of searches among massage chair brands in New Zealand peaked at 82.8% in March 2026 and was lowest at 74.1% in February 2026.
- Across the 12 months ending October 2026, Ogawa’s share of searches among massage chair brands in New Zealand peaked at 19.7% in January 2026 and was lowest at 10.9% in March 2026.
- Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand peaked at 9.6% in November 2025 and was lowest at 2.5% in July 2026.
- Across the 12 months ending October 2026, Miyakiwa’s share of searches among massage chair brands in New Zealand peaked at 2.7% in May 2026 and was lowest at 0% in November 2025.
- Across the 12 months ending October 2026, Ogawa held steady: its share of searches among massage chair brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand massage chair brands in October 2026?
3 changes
Estimated monthly branded searches for ITSU in New Zealand fell 80% over 12 measured months, from 100 to 20 in October 2026.
Estimated monthly branded searches for Ogawa in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in October 2026.
Estimated monthly branded searches for Osim in New Zealand fell 18.8% over 12 measured months, from 800 to 650 in October 2026.
How are branded searches counted for massage chair brands?
6 search terms
Each brand's share of searches among massage chair brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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