ITSU vs Osim:Which is more popular in New Zealand?
In October 2026, Osim had more branded searches than ITSU among massage chair brands in New Zealand. Osim had about 650 branded searches, while ITSU had 20. Osim made up 82.3% of all massage chair brand searches we track, and ITSU accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about massage chair brands, Osim appeared in three of the five answers and ITSU in two. Osim was mentioned before ITSU in every answer.
Who do people search for more?
Osim, about 33 searches for every 1 for ITSU
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Top massage chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Osim was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ITSU was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Osim was listed before ITSU in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about massage chair brands
5 answers
Asked ChatGPT
“Which massage chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best massage chair brands in New Zealand?”
Asked ChatGPT
“What's the best massage chair brand in New Zealand for at home?”
Searched Google, AI Overview
“best massage chair”
Searched Google, AI Overview
“cheap massage chair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ITSU or Osim more popular in search?
This chart shows how often people search Google for ITSU and Osim by name. Each line represents a brand's share of searches for all four massage chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Osim, ITSU. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osim | Ogawa | ITSU | Miyakiwa |
|---|---|---|---|---|
| Nov 2025 | 76.9% | 13.5% | 9.6% | 0% |
| Dec 2025 | 77.7% | 16.5% | 4.9% | 0.97% |
| Jan 2026 | 74.6% | 19.7% | 5.6% | 0% |
| Feb 2026 | 74.1% | 19% | 5.2% | 1.7% |
| Mar 2026 | 82.8% | 10.9% | 4.7% | 1.6% |
| Apr 2026 | 78.9% | 15.5% | 4.2% | 1.4% |
| May 2026 | 75.7% | 14.9% | 6.8% | 2.7% |
| Jun 2026 | 81.1% | 14.9% | 2.7% | 1.4% |
| Jul 2026 | 82.3% | 13.9% | 2.5% | 1.3% |
| Aug 2026 | 78.3% | 16.9% | 3.6% | 1.2% |
| Sep 2026 | 82.5% | 13.6% | 2.9% | 0.97% |
| Oct 2026 | 82.3% | 13.9% | 2.5% | 1.3% |
How has branded search for ITSU and Osim changed in New Zealand over the last 12 months?
3 findings
- Osim was ahead of ITSU in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand moved from 9.6% to 2.5%, and its estimated monthly branded searches moved from 100 to 20.
- Across the 12 months ending October 2026, Osim’s share of searches among massage chair brands in New Zealand moved from 76.9% to 82.3%, and its estimated monthly branded searches moved from 800 to 650.
How did search popularity change for New Zealand massage chair brands in October 2026?
2 changes
How are ITSU’s and Osim’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ITSU’s and Osim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among massage chair brands
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