Brandwave

How popular isGrohe in search?

In August 2026, there were an estimated 520 branded searches for Grohe in New Zealand which is up 20.9% over the last 11 months. Grohe holds 4.7% estimated Share of Search among New Zealand bathroom and tapware brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Englefield38.8%
  2. Caroma29%
  3. Methven21.7%
  4. Grohe4.7%
  5. Elementi3.5%
  6. Felton2.3%
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Which bathroom and tapware brands compete with Grohe?

Grohe against bathroom and tapware brands in New Zealand, by month

Share of Search by month for Englefield, Caroma, Methven, Grohe, Elementi, Felton. The figures are in the table below the chart.

View monthly share of search table
MonthEnglefieldCaromaMethvenGroheElementiFelton
Oct 202536.3%29.6%24.5%4.3%3.4%1.8%
Nov 202536%31.6%22.8%4.2%3.4%2%
Dec 202535.5%31.1%24.4%4.1%3.4%1.5%
Jan 202634.3%29.5%27.7%4.2%2.4%1.9%
Feb 202635.9%32.2%23.2%3.7%3.3%1.7%
Mar 202632.1%30.4%29.1%4.1%2.5%1.8%
Apr 202635.8%31.1%24.3%3.9%3%1.9%
May 202635.8%31.8%23.1%3.9%3.5%2%
Jun 202633.8%32.8%22.4%4.8%3.7%2.5%
Jul 202633.8%30.6%25.6%4.5%3.2%2.2%
Aug 202638.8%29%21.7%4.7%3.5%2.3%
Sep 2026——————
  1. 1.Englefield

    38.8%

    held 1st · 4.3K estimated branded searches · +18.6% vs prior month · +5 points

  2. 2.Caroma

    29%

    held 2nd · 3.2K estimated branded searches · -2.1% vs prior month · -1.6 points

  3. 3.Methven

    21.7%

    held 3rd · 2.4K estimated branded searches · -12.3% vs prior month · -3.9 points

  4. 4.Grohe

    4.7%

    held 4th · 520 estimated branded searches · +6.1% vs prior month · +0.1 points

  5. 5.Elementi

    3.5%

    held 5th · 390 estimated branded searches · +11.4% vs prior month · +0.3 points

  6. 6.Felton

    2.3%

    held 6th · 260 estimated branded searches · +8.3% vs prior month · +0.1 points

Compare search popularity between Grohe and its closest rivals

How has branded search demand for Grohe changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Grohe in New Zealand rose from 430 to 520.
  • Across the 11 months ending August 2026, Grohe’s estimated Share of Search among bathroom and tapware brands in New Zealand peaked at 4.8% in June 2026 and was lowest at 3.7% in February 2026.

How did search popularity change for New Zealand bathroom and tapware brands in August 2026?

  1. In August 2026, Englefield gained estimated Share of Search among bathroom and tapware brands in New Zealand, from 33.8% to 38.8%.

  2. In August 2026, Methven lost estimated Share of Search among bathroom and tapware brands in New Zealand, from 25.6% to 21.7%.

  3. In August 2026, Caroma lost estimated Share of Search among bathroom and tapware brands in New Zealand, from 30.6% to 29%.

  4. Estimated monthly branded searches for Felton in New Zealand rose 44.4% over 11 measured months, from 180 to 260 in August 2026.

  5. Estimated monthly branded searches for Grohe in New Zealand rose 20.9% over 11 measured months, from 430 to 520 in August 2026.

  6. Estimated monthly branded searches for Elementi in New Zealand rose 14.7% over 11 measured months, from 340 to 390 in August 2026.

How is Grohe measured?

Brandwave collects information about searches that people make online using Grohe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • grohe
  • grohe near me
  • grohe nz
  • grohe online
  • grohe shower
  • grohe shower mixers
  • grohe taps
  • grohe toilet
  • grohe vanity

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How the Brand Demand Index is measured

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Is Grohe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.