Felton vs Grohe:Which is more popular by branded search in New Zealand?
In August 2026, Grohe had more branded searches than Felton among bathroom and tapware brands in New Zealand. Grohe was estimated to have 520 branded searches compared to Felton’s 260, and held a 4.7% Share of Search versus Felton’s 2.3%.
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Which is more popular in search, Felton or Grohe?
Compare the tapware, shower and bathroom fixture brands New Zealand homes fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grohe, Felton. The figures are in the table below the chart.
View monthly share of search table
| Month | Englefield | Caroma | Methven | Grohe | Elementi | Felton |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.6% | 24.5% | 4.3% | 3.4% | 1.8% |
| Nov 2025 | 36% | 31.6% | 22.8% | 4.2% | 3.4% | 2% |
| Dec 2025 | 35.5% | 31.1% | 24.4% | 4.1% | 3.4% | 1.5% |
| Jan 2026 | 34.3% | 29.5% | 27.7% | 4.2% | 2.4% | 1.9% |
| Feb 2026 | 35.9% | 32.2% | 23.2% | 3.7% | 3.3% | 1.7% |
| Mar 2026 | 32.1% | 30.4% | 29.1% | 4.1% | 2.5% | 1.8% |
| Apr 2026 | 35.8% | 31.1% | 24.3% | 3.9% | 3% | 1.9% |
| May 2026 | 35.8% | 31.8% | 23.1% | 3.9% | 3.5% | 2% |
| Jun 2026 | 33.8% | 32.8% | 22.4% | 4.8% | 3.7% | 2.5% |
| Jul 2026 | 33.8% | 30.6% | 25.6% | 4.5% | 3.2% | 2.2% |
| Aug 2026 | 38.8% | 29% | 21.7% | 4.7% | 3.5% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Felton and Grohe comparison changed over the last 12 months?
3 findings
- Grohe was ahead of Felton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Felton’s estimated Share of Search among bathroom and tapware brands in New Zealand moved from 1.8% to 2.3%, and its estimated monthly branded searches moved from 180 to 260.
- Across the 11 months ending August 2026, Grohe’s estimated Share of Search among bathroom and tapware brands in New Zealand moved from 4.3% to 4.7%, and its estimated monthly branded searches moved from 430 to 520.
How did search popularity change for New Zealand bathroom and tapware brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Felton’s and Grohe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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