How popular isGiapo in search?
In August 2026, there were an estimated 19.2K branded searches for Giapo in New Zealand which is up 21.4% over the last 11 months. Giapo holds 40% estimated Share of Search among New Zealand gelato and ice cream shops and is ranked 1st of 6 competitors for search popularity.
Giapo40%
Patagonia Chocolates26.8%- Rollickin' Gelato18.3%
Duck Island Ice Cream9.7%
Island Gelato3.2%
Kaffee Eis2.1%
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Which gelato and ice cream shops compete with Giapo?
Share of Search by month for Giapo, Patagonia Chocolates, Rollickin' Gelato, Duck Island Ice Cream, Island Gelato, Kaffee Eis. The figures are in the table below the chart.
View monthly share of search table
| Month | Giapo | Patagonia Chocolates | Rollickin' Gelato | Duck Island Ice Cream | Island Gelato | Kaffee Eis |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 32% | 21% | 7.5% | 4.4% | 3.2% |
| Nov 2025 | 38.6% | 29.2% | 19.6% | 6.3% | 4.2% | 2% |
| Dec 2025 | 39.3% | 31.3% | 17.1% | 5.5% | 4.4% | 2.3% |
| Jan 2026 | 38.4% | 28.7% | 18.1% | 7.2% | 5% | 2.6% |
| Feb 2026 | 35.9% | 34.5% | 15% | 8.1% | 4.1% | 2.5% |
| Mar 2026 | 38.5% | 30.8% | 16.2% | 8.7% | 3.6% | 2.2% |
| Apr 2026 | 34.2% | 34.5% | 17.7% | 8% | 3.3% | 2.4% |
| May 2026 | 40.2% | 27.2% | 17.4% | 9.1% | 3.8% | 2.3% |
| Jun 2026 | 43% | 23.9% | 18.8% | 8.2% | 3.2% | 2.9% |
| Jul 2026 | 38.1% | 25.5% | 18.1% | 11.1% | 4.4% | 2.7% |
| Aug 2026 | 40% | 26.8% | 18.3% | 9.7% | 3.2% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 19.2K | +18.9% | +1.8 points | |
| 2, held 2nd | 26.8% | 12.9K | +19% | +1.3 points | |
| 3, held 3rd | 18.3% | 8.8K | +14.3% | +0.2 points | |
| 4, held 4th | 9.7% | 4.6K | -1.1% | -1.4 points | |
| 5, held 5th | 3.2% | 1.6K | -16.6% | -1.2 points | |
| 6, held 6th | 2.1% | 990 | -14.7% | -0.7 points |
1.
Giapo40%
held 1st · 19.2K estimated branded searches · +18.9% vs prior month · +1.8 points
26.8%
held 2nd · 12.9K estimated branded searches · +19% vs prior month · +1.3 points
18.3%
held 3rd · 8.8K estimated branded searches · +14.3% vs prior month · +0.2 points
9.7%
held 4th · 4.6K estimated branded searches · -1.1% vs prior month · -1.4 points
3.2%
held 5th · 1.6K estimated branded searches · -16.6% vs prior month · -1.2 points
2.1%
held 6th · 990 estimated branded searches · -14.7% vs prior month · -0.7 points
Compare search popularity between Giapo and its closest rivals
How has branded search demand for Giapo changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Giapo in New Zealand rose from 15.8K to 19.2K.
- Across the 11 months ending August 2026, Giapo’s estimated Share of Search among gelato and ice cream shops in New Zealand increased from 32% to 40%.
- Across the 11 months ending August 2026, Giapo’s estimated Share of Search among gelato and ice cream shops in New Zealand peaked at 43% in June 2026 and was lowest at 32% in October 2025.
How did search popularity change for New Zealand gelato and ice cream shops in August 2026?
6 changes
In August 2026, Giapo gained estimated Share of Search among gelato and ice cream shops in New Zealand, from 38.1% to 40%.
In August 2026, Patagonia Chocolates gained estimated Share of Search among gelato and ice cream shops in New Zealand, from 25.5% to 26.8%.
In August 2026, Duck Island Ice Cream lost estimated Share of Search among gelato and ice cream shops in New Zealand, from 11.1% to 9.7%.
In August 2026, Island Gelato lost estimated Share of Search among gelato and ice cream shops in New Zealand, from 4.4% to 3.2%.
In August 2026, Kaffee Eis lost estimated Share of Search among gelato and ice cream shops in New Zealand, from 2.7% to 2.1%.
Estimated monthly branded searches for Rollickin' Gelato in New Zealand fell 15.5% over 11 measured months, from 10.4K to 8.8K in August 2026.
How is Giapo measured?
Brandwave collects information about searches that people make online using Giapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- giapo
- giapo gelato
- giapo ice cream
- giapo menu
- giapo near me
Do you work for Giapo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Giapo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.