Giapo vs Island Gelato:Which is more popular by branded search in New Zealand?
In August 2026, Giapo had more branded searches than Island Gelato among gelato and ice cream shops in New Zealand. Giapo was estimated to have 19.2K branded searches compared to Island Gelato’s 1.6K, and held a 40% Share of Search versus Island Gelato’s 3.2%.
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Which is more popular in search, Giapo or Island Gelato?
Compare the gelato and ice cream shops New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giapo, Island Gelato. The figures are in the table below the chart.
View monthly share of search table
| Month | Giapo | Patagonia Chocolates | Rollickin' Gelato | Duck Island Ice Cream | Island Gelato | Kaffee Eis |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 32% | 21% | 7.5% | 4.4% | 3.2% |
| Nov 2025 | 38.6% | 29.2% | 19.6% | 6.3% | 4.2% | 2% |
| Dec 2025 | 39.3% | 31.3% | 17.1% | 5.5% | 4.4% | 2.3% |
| Jan 2026 | 38.4% | 28.7% | 18.1% | 7.2% | 5% | 2.6% |
| Feb 2026 | 35.9% | 34.5% | 15% | 8.1% | 4.1% | 2.5% |
| Mar 2026 | 38.5% | 30.8% | 16.2% | 8.7% | 3.6% | 2.2% |
| Apr 2026 | 34.2% | 34.5% | 17.7% | 8% | 3.3% | 2.4% |
| May 2026 | 40.2% | 27.2% | 17.4% | 9.1% | 3.8% | 2.3% |
| Jun 2026 | 43% | 23.9% | 18.8% | 8.2% | 3.2% | 2.9% |
| Jul 2026 | 38.1% | 25.5% | 18.1% | 11.1% | 4.4% | 2.7% |
| Aug 2026 | 40% | 26.8% | 18.3% | 9.7% | 3.2% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Giapo and Island Gelato comparison changed over the last 12 months?
3 findings
- Giapo was ahead of Island Gelato in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Giapo’s estimated Share of Search among gelato and ice cream shops in New Zealand moved from 32% to 40%, and its estimated monthly branded searches moved from 15.8K to 19.2K.
- Across the 11 months ending August 2026, Island Gelato’s estimated Share of Search among gelato and ice cream shops in New Zealand moved from 4.4% to 3.2%, and its estimated monthly branded searches moved from 2.2K to 1.6K.
How did search popularity change for New Zealand gelato and ice cream shops in August 2026?
2 changes
In August 2026, Giapo gained estimated Share of Search among gelato and ice cream shops in New Zealand, from 38.1% to 40%.
In August 2026, Island Gelato lost estimated Share of Search among gelato and ice cream shops in New Zealand, from 4.4% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Giapo’s and Island Gelato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giapo
5 branded search terms
- giapo
- giapo gelato
- giapo ice cream
- giapo menu
- giapo near me
Island Gelato
5 branded search terms
- island gelato
- island gelato cbd
- island gelato co
- island gelato near me
- island gelato nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.