Giapo vs Patagonia Chocolates:Which is more popular by branded search in New Zealand?
In August 2026, Giapo had more branded searches than Patagonia Chocolates among gelato and ice cream shops in New Zealand. Giapo was estimated to have 19.2K branded searches compared to Patagonia Chocolates’ 12.9K, and held a 40% Share of Search versus Patagonia Chocolates’ 26.8%.
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Which is more popular in search, Giapo or Patagonia Chocolates?
Compare the gelato and ice cream shops New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giapo, Patagonia Chocolates. The figures are in the table below the chart.
View monthly share of search table
| Month | Giapo | Patagonia Chocolates | Rollickin' Gelato | Duck Island Ice Cream | Island Gelato | Kaffee Eis |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 32% | 21% | 7.5% | 4.4% | 3.2% |
| Nov 2025 | 38.6% | 29.2% | 19.6% | 6.3% | 4.2% | 2% |
| Dec 2025 | 39.3% | 31.3% | 17.1% | 5.5% | 4.4% | 2.3% |
| Jan 2026 | 38.4% | 28.7% | 18.1% | 7.2% | 5% | 2.6% |
| Feb 2026 | 35.9% | 34.5% | 15% | 8.1% | 4.1% | 2.5% |
| Mar 2026 | 38.5% | 30.8% | 16.2% | 8.7% | 3.6% | 2.2% |
| Apr 2026 | 34.2% | 34.5% | 17.7% | 8% | 3.3% | 2.4% |
| May 2026 | 40.2% | 27.2% | 17.4% | 9.1% | 3.8% | 2.3% |
| Jun 2026 | 43% | 23.9% | 18.8% | 8.2% | 3.2% | 2.9% |
| Jul 2026 | 38.1% | 25.5% | 18.1% | 11.1% | 4.4% | 2.7% |
| Aug 2026 | 40% | 26.8% | 18.3% | 9.7% | 3.2% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Giapo and Patagonia Chocolates comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Patagonia Chocolates took it in April 2026, Giapo took it in May 2026.
- Across the 11 months ending August 2026, Giapo’s estimated Share of Search among gelato and ice cream shops in New Zealand moved from 32% to 40%, and its estimated monthly branded searches moved from 15.8K to 19.2K.
- Across the 11 months ending August 2026, Patagonia Chocolates’ estimated Share of Search among gelato and ice cream shops in New Zealand moved from 32% to 26.8%, and its estimated monthly branded searches moved from 15.8K to 12.9K.
How did search popularity change for New Zealand gelato and ice cream shops in August 2026?
2 changes
In August 2026, Giapo gained estimated Share of Search among gelato and ice cream shops in New Zealand, from 38.1% to 40%.
In August 2026, Patagonia Chocolates gained estimated Share of Search among gelato and ice cream shops in New Zealand, from 25.5% to 26.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Giapo’s and Patagonia Chocolates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giapo
5 branded search terms
- giapo
- giapo gelato
- giapo ice cream
- giapo menu
- giapo near me
Patagonia Chocolates
5 branded search terms
- patagonia chocolates
- patagonia chocolates near me
- patagonia chocolates nz
- patagoniachocolates
- patagoniachocolates co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.