Brandwave

How popular isFishbowl?

In September 2026, people searched for Fishbowl by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 14.5% of all New Zealand inventory management software searches, placing Fishbowl third out of eight brands. When we asked both ChatGPT and Google AI Overviews about inventory management software, Fishbowl appeared in two of the five answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

Fishbowl is the third most searched of 8 competitors and the eighth most recommended in AI answers.

  1. Cin7Share of searches 56.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. UnleashedShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. FishbowlShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. Zoho InventoryShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. SortlyShare of searches 3.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top inventory management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fishbowl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Fishbowl is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unleashed1st
  2. Cin72nd
  3. Zoho Inventory3rd
  4. Shopify4th
  5. Sortly5th
  6. inFlow Inventory6th
  7. Katana7th
  8. Fishbowl8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cin74 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unleashed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Inventory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fishbowl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Katana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sortly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • inFlow Inventory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about inventory management software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which inventory management software compete with Fishbowl?

Fishbowl against inventory management software in New Zealand, by month

Share of searches by month for Cin7, Unleashed, Fishbowl, Zoho Inventory, Sortly, inFlow Inventory. The figures are in the table below the chart.

View monthly share of searches table
MonthCin7UnleashedFishbowlZoho InventorySortlyinFlow InventoryKatanaShopify
Oct 202553.9%15.5%14.7%6.5%4.7%3.5%1%0.25%
Nov 202554.1%15.4%14.5%6.3%3.9%3.9%1.5%0.3%
Dec 202550.2%17.7%16.4%4.8%4.1%5.1%1.4%0.34%
Jan 202651.3%14.8%17.1%6.1%4.3%4.9%1.2%0.29%
Feb 202652.7%16.7%14.3%6.3%3.9%4.5%1.5%0.3%
Mar 202646.9%14.7%21.9%5.7%3.9%5.3%1.3%0.22%
Apr 202654.5%13.2%14.4%6.3%4.5%5.4%1.5%0.3%
May 202654.7%14.1%15.1%5.4%4.6%4.9%1%0.26%
Jun 202655%13.9%15.2%5.4%4.9%4.4%1%0.26%
Jul 202658.3%14.2%13.1%4.6%5.2%3.3%1.1%0.27%
Aug 202655.8%15.9%12.3%6.7%4.1%3.6%1.3%0.26%
Sep 202656.4%15.2%14.5%5.2%3.9%3%1.5%0.3%

  1. 1.Cin7

    56.4%

    Held 1st. 1.9K estimated branded searches, -14.3% vs prior month. Share +0.6 points.

  2. 2.Unleashed

    15.2%

    Held 2nd. 500 estimated branded searches, -19.4% vs prior month. Share -0.8 points.

  3. 3.Fishbowl

    14.5%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Zoho Inventory

    5.2%

    Held 4th. 170 estimated branded searches, -34.6% vs prior month. Share -1.5 points.

  5. 5.Sortly

    3.9%

    Held 5th. 130 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.inFlow Inventory

    3%

    Held 6th. 100 estimated branded searches, -28.6% vs prior month. Share -0.6 points.

  7. 7.Katana

    1.5%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Shopify

    0.3%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fishbowl and its closest rivals

Every comparison with Fishbowl

5 comparisons

How has branded search demand for Fishbowl changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fishbowl in New Zealand fell from 590 to 480.
  • Across the 12 months ending September 2026, Fishbowl’s share of searches among inventory management software in New Zealand peaked at 21.9% in March 2026 and was lowest at 12.3% in August 2026.

How did search popularity change for New Zealand inventory management software in September 2026?

6 changes

  1. In September 2026, Fishbowl gained share of searches among inventory management software in New Zealand, from 12.3% to 14.5%.

  2. In September 2026, Cin7 gained share of searches among inventory management software in New Zealand, from 55.8% to 56.4%.

  3. In September 2026, Zoho Inventory lost share of searches among inventory management software in New Zealand, from 6.7% to 5.2%.

  4. In September 2026, Unleashed lost share of searches among inventory management software in New Zealand, from 15.9% to 15.2%.

  5. In September 2026, inFlow Inventory lost share of searches among inventory management software in New Zealand, from 3.6% to 3%.

  6. Estimated monthly branded searches for Katana in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are Fishbowl’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fishbowl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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