Fishbowl vs Sortly:Which is more popular?
In September 2026, Fishbowl had more branded searches than Sortly among inventory management software in New Zealand. Fishbowl had about 480 branded searches, while Sortly had 130. Fishbowl made up 14.5% of all inventory management software searches we track, and Sortly accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about inventory management software, Fishbowl appeared in two of the five answers and Sortly in one. Fishbowl and Sortly were each mentioned first in one of the two answers that named either.
Who do people search for more?
Fishbowl, about 4 searches for every 1 for Sortly
Who does AI mention more?
Fishbowl, mentioned in 2 of 5 answers, Sortly in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top inventory management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fishbowl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sortly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fishbowl and Sortly were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Unleashed1st
Cin72nd
Zoho Inventory3rd
Shopify4th
Sortly5th
inFlow Inventory6th
Katana7th- Fishbowl8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cin74 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Unleashed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zoho Inventory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fishbowl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Katana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sortly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- inFlow Inventory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about inventory management software
5 answers
Asked ChatGPT
“Which inventory management tool should I use in New Zealand?”
Asked ChatGPT
“What are the best inventory management tools in New Zealand?”
Asked ChatGPT
“What's the best inventory management tool in New Zealand for product stock?”
Searched Google, AI Overview
“inventory management software nz”
Searched Google, AI Overview
“inventory software for small business”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fishbowl or Sortly more popular in search?
This chart shows how often people search Google for Fishbowl and Sortly by name. Each line represents a brand's share of searches for all eight inventory management software we track, month by month, from searches in New Zealand.
Share of searches by month for Fishbowl, Sortly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cin7 | Unleashed | Fishbowl | Zoho Inventory | Sortly | inFlow Inventory | Katana | Shopify |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 15.5% | 14.7% | 6.5% | 4.7% | 3.5% | 1% | 0.25% |
| Nov 2025 | 54.1% | 15.4% | 14.5% | 6.3% | 3.9% | 3.9% | 1.5% | 0.3% |
| Dec 2025 | 50.2% | 17.7% | 16.4% | 4.8% | 4.1% | 5.1% | 1.4% | 0.34% |
| Jan 2026 | 51.3% | 14.8% | 17.1% | 6.1% | 4.3% | 4.9% | 1.2% | 0.29% |
| Feb 2026 | 52.7% | 16.7% | 14.3% | 6.3% | 3.9% | 4.5% | 1.5% | 0.3% |
| Mar 2026 | 46.9% | 14.7% | 21.9% | 5.7% | 3.9% | 5.3% | 1.3% | 0.22% |
| Apr 2026 | 54.5% | 13.2% | 14.4% | 6.3% | 4.5% | 5.4% | 1.5% | 0.3% |
| May 2026 | 54.7% | 14.1% | 15.1% | 5.4% | 4.6% | 4.9% | 1% | 0.26% |
| Jun 2026 | 55% | 13.9% | 15.2% | 5.4% | 4.9% | 4.4% | 1% | 0.26% |
| Jul 2026 | 58.3% | 14.2% | 13.1% | 4.6% | 5.2% | 3.3% | 1.1% | 0.27% |
| Aug 2026 | 55.8% | 15.9% | 12.3% | 6.7% | 4.1% | 3.6% | 1.3% | 0.26% |
| Sep 2026 | 56.4% | 15.2% | 14.5% | 5.2% | 3.9% | 3% | 1.5% | 0.3% |
How has the Fishbowl and Sortly comparison changed over the last 12 months?
3 findings
- Fishbowl was ahead of Sortly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fishbowl’s share of searches among inventory management software in New Zealand moved from 14.7% to 14.5%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Sortly’s share of searches among inventory management software in New Zealand moved from 4.7% to 3.9%, and its estimated monthly branded searches moved from 190 to 130.
How did search popularity change for New Zealand inventory management software in September 2026?
2 changes
In September 2026, Fishbowl gained share of searches among inventory management software in New Zealand, from 12.3% to 14.5%.
Estimated monthly branded searches for Sortly in New Zealand fell 31.6% over 12 measured months, from 190 to 130 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fishbowl’s and Sortly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among inventory management software
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