Fishbowl vs Unleashed:Which is more popular?
In September 2026, Unleashed had more branded searches than Fishbowl among inventory management software in New Zealand. Unleashed had about 500 branded searches, while Fishbowl had 480. Unleashed made up 15.2% of all inventory management software searches we track, and Fishbowl accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about inventory management software, Unleashed appeared in four of the five answers and Fishbowl in two. Unleashed was mentioned before Fishbowl in four out of five answers.
Who do people search for more?
Unleashed and Fishbowl are searched for about as often as each other.
Who does AI mention more?
Unleashed, mentioned in 4 of 5 answers, Fishbowl in 2
Who does AI recommend more?
Unleashed, named ahead of Fishbowl in 4 of 5 answers
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Top inventory management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Unleashed was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fishbowl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Unleashed was listed before Fishbowl in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Unleashed1st
Cin72nd
Zoho Inventory3rd
Shopify4th
Sortly5th
inFlow Inventory6th
Katana7th
Fishbowl8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cin74 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Unleashed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zoho Inventory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fishbowl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Katana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sortly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- inFlow Inventory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about inventory management software
5 answers
Asked ChatGPT
“Which inventory management tool should I use in New Zealand?”
Asked ChatGPT
“What are the best inventory management tools in New Zealand?”
Asked ChatGPT
“What's the best inventory management tool in New Zealand for product stock?”
Searched Google, AI Overview
“inventory management software nz”
Searched Google, AI Overview
“inventory software for small business”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fishbowl or Unleashed more popular in search?
This chart shows how often people search Google for Fishbowl and Unleashed by name. Each line represents a brand's share of searches for all eight inventory management software we track, month by month, from searches in New Zealand.
Share of searches by month for Unleashed, Fishbowl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cin7 | Unleashed | Fishbowl | Zoho Inventory | Sortly | inFlow Inventory | Katana | Shopify |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 15.5% | 14.7% | 6.5% | 4.7% | 3.5% | 1% | 0.25% |
| Nov 2025 | 54.1% | 15.4% | 14.5% | 6.3% | 3.9% | 3.9% | 1.5% | 0.3% |
| Dec 2025 | 50.2% | 17.7% | 16.4% | 4.8% | 4.1% | 5.1% | 1.4% | 0.34% |
| Jan 2026 | 51.3% | 14.8% | 17.1% | 6.1% | 4.3% | 4.9% | 1.2% | 0.29% |
| Feb 2026 | 52.7% | 16.7% | 14.3% | 6.3% | 3.9% | 4.5% | 1.5% | 0.3% |
| Mar 2026 | 46.9% | 14.7% | 21.9% | 5.7% | 3.9% | 5.3% | 1.3% | 0.22% |
| Apr 2026 | 54.5% | 13.2% | 14.4% | 6.3% | 4.5% | 5.4% | 1.5% | 0.3% |
| May 2026 | 54.7% | 14.1% | 15.1% | 5.4% | 4.6% | 4.9% | 1% | 0.26% |
| Jun 2026 | 55% | 13.9% | 15.2% | 5.4% | 4.9% | 4.4% | 1% | 0.26% |
| Jul 2026 | 58.3% | 14.2% | 13.1% | 4.6% | 5.2% | 3.3% | 1.1% | 0.27% |
| Aug 2026 | 55.8% | 15.9% | 12.3% | 6.7% | 4.1% | 3.6% | 1.3% | 0.26% |
| Sep 2026 | 56.4% | 15.2% | 14.5% | 5.2% | 3.9% | 3% | 1.5% | 0.3% |
How has the Fishbowl and Unleashed comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Fishbowl took it in January 2026, Unleashed took it in February 2026, Fishbowl took it in March 2026, Unleashed took it in July 2026.
- Across the 12 months ending September 2026, Fishbowl’s share of searches among inventory management software in New Zealand moved from 14.7% to 14.5%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Unleashed’s share of searches among inventory management software in New Zealand moved from 15.5% to 15.2%, and its estimated monthly branded searches moved from 620 to 500.
How did search popularity change for New Zealand inventory management software in September 2026?
2 changes
In September 2026, Fishbowl gained share of searches among inventory management software in New Zealand, from 12.3% to 14.5%.
In September 2026, Unleashed lost share of searches among inventory management software in New Zealand, from 15.9% to 15.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fishbowl’s and Unleashed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among inventory management software
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