Brandwave

How popular isFirst Page in search?

In August 2026, there were an estimated 90 branded searches for First Page in New Zealand which is down 77.5% over the last 11 months. First Page holds 8.6% estimated Share of Search among New Zealand auckland digital marketing agencies and is ranked 4th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Harper Digital39%
  2. Webzilla28.6%
  3. Adcelerate11.4%
  4. First Page8.6%
  5. Human Digital8.6%
  6. Adhesion2.9%
  7. Local Clicks0.95%
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Which auckland digital marketing agencies compete with First Page?

First Page against auckland digital marketing agencies in New Zealand, by month

Share of Search by month for Harper Digital, Webzilla, Adcelerate, First Page, Human Digital, Adhesion. The figures are in the table below the chart.

View monthly share of search table
MonthHarper DigitalWebzillaAdcelerateFirst PageHuman DigitalAdhesionLocal Clicks
Oct 202536.2%17.4%7.2%29%6.5%2.9%0.72%
Nov 202531.1%17.4%6.1%33.3%9.1%2.3%0.76%
Dec 202528%15%11%34%8%3%1%
Jan 202634.7%16.3%12.2%26.5%5.1%4.1%1%
Feb 202635.3%23.3%7.8%21.6%7.8%3.4%0.86%
Mar 202628.5%20.1%15.3%22.9%9%3.5%0.69%
Apr 202644.6%17.4%10.9%12%12%3.3%0%
May 202644.6%19.6%11.6%12.5%8%3.6%0%
Jun 202638%25%13.9%11.1%8.3%2.8%0.93%
Jul 202632.4%22.9%23.8%11.4%5.7%2.9%0.95%
Aug 202639%28.6%11.4%8.6%8.6%2.9%0.95%
Sep 2026———————

  1. 1.Harper Digital

    39%

    held 1st · 410 estimated branded searches · +20.6% vs prior month · +6.7 points

  2. 2.Webzilla

    28.6%

    moved from 3rd to 2nd · 300 estimated branded searches · +25% vs prior month · +5.7 points

  3. 3.Adcelerate

    11.4%

    moved from 2nd to 3rd · 120 estimated branded searches · -52% vs prior month · -12.4 points

  4. 4.First Page

    8.6%

    held 4th · 90 estimated branded searches · -25% vs prior month · -2.9 points

  5. 5.Human Digital

    8.6%

    held 5th · 90 estimated branded searches · +50% vs prior month · +2.9 points

  6. 6.Adhesion

    2.9%

    held 6th · 30 estimated branded searches · 0% vs prior month · 0 points

  7. 7.Local Clicks

    0.95%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between First Page and its closest rivals

How has branded search demand for First Page changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for First Page in New Zealand fell from 400 to 90.
  • Across the 11 months ending August 2026, First Page’s estimated Share of Search among auckland digital marketing agencies in New Zealand decreased from 29% to 8.6%.
  • Across the 11 months ending August 2026, First Page’s estimated Share of Search among auckland digital marketing agencies in New Zealand peaked at 34% in December 2025 and was lowest at 8.6% in August 2026.
  • Across the 11 months ending August 2026, First Page fell from 2nd to 4th among auckland digital marketing agencies in New Zealand.

How did search popularity change for New Zealand auckland digital marketing agencies in August 2026?

  1. In August 2026, Webzilla overtook Adcelerate to rank 2nd among auckland digital marketing agencies in New Zealand, at 28.6%.

  2. In August 2026, Harper Digital gained estimated Share of Search among auckland digital marketing agencies in New Zealand, from 32.4% to 39%.

  3. In August 2026, Human Digital gained estimated Share of Search among auckland digital marketing agencies in New Zealand, from 5.7% to 8.6%.

  4. In August 2026, Adcelerate lost estimated Share of Search among auckland digital marketing agencies in New Zealand, from 23.8% to 11.4%.

  5. In August 2026, First Page lost estimated Share of Search among auckland digital marketing agencies in New Zealand, from 11.4% to 8.6%.

  6. Estimated monthly branded searches for Adhesion in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

Which christchurch digital marketing agencies compete with First Page?

First Page against christchurch digital marketing agencies in New Zealand, by month

Share of Search by month for Traction Marketing, First Page, Empire9, Getmilk. The figures are in the table below the chart.

View monthly share of search table
MonthTraction MarketingFirst PageEmpire9Getmilk
Oct 202513.6%60.6%16.7%9.1%
Nov 202511.1%69.8%11.1%7.9%
Dec 202514.9%72.3%6.4%6.4%
Jan 202611.1%57.8%20%11.1%
Feb 202625%56.8%11.4%6.8%
Mar 202627.9%54.1%11.5%6.6%
Apr 202632.4%32.4%20.6%14.7%
May 202627.5%35%27.5%10%
Jun 202643.8%25%22.9%8.3%
Jul 202628.1%37.5%28.1%6.3%
Aug 202645.2%29%22.6%3.2%
Sep 2026————

  1. 1.Traction Marketing

    45.2%

    moved from 3rd to 1st · 140 estimated branded searches · +55.6% vs prior month · +17 points

  2. 2.First Page

    29%

    moved from 1st to 2nd · 90 estimated branded searches · -25% vs prior month · -8.5 points

  3. 3.Empire9

    22.6%

    moved from 2nd to 3rd · 70 estimated branded searches · -22.2% vs prior month · -5.5 points

  4. 4.Getmilk

    3.2%

    held 4th · 10 estimated branded searches · -50% vs prior month · -3 points

Compare search popularity between First Page and its closest rivals

How has branded search demand for First Page changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand christchurch digital marketing agencies in August 2026?

  1. In August 2026, Traction Marketing overtook Empire9 to take the highest estimated Share of Search among christchurch digital marketing agencies in New Zealand, at 45.2%.

  2. In August 2026, First Page lost estimated Share of Search among christchurch digital marketing agencies in New Zealand, from 37.5% to 29%.

  3. In August 2026, Empire9 lost estimated Share of Search among christchurch digital marketing agencies in New Zealand, from 28.1% to 22.6%.

  4. In August 2026, Getmilk lost estimated Share of Search among christchurch digital marketing agencies in New Zealand, from 6.3% to 3.2%.

How is First Page measured?

Brandwave collects information about searches that people make online using First Page’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • first page advertising
  • first page agency
  • first page auckland
  • first page digital marketing
  • first page marketing
  • first page new zealand
  • first page nz
  • first page seo services
  • firstpage.nz

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How the Brand Demand Index is measured

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