First Page vs Traction Marketing:Which is more popular by branded search in New Zealand?
In August 2026, Traction Marketing had more branded searches than First Page among christchurch digital marketing agencies in New Zealand. Traction Marketing was estimated to have 140 branded searches compared to First Page’s 90, and held a 45.2% Share of Search versus First Page’s 29%.
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Which is more popular in search, First Page or Traction Marketing?
Compare Christchurch digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traction Marketing, First Page. The figures are in the table below the chart.
View monthly share of search table
| Month | Traction Marketing | First Page | Empire9 | Getmilk |
|---|---|---|---|---|
| Oct 2025 | 13.6% | 60.6% | 16.7% | 9.1% |
| Nov 2025 | 11.1% | 69.8% | 11.1% | 7.9% |
| Dec 2025 | 14.9% | 72.3% | 6.4% | 6.4% |
| Jan 2026 | 11.1% | 57.8% | 20% | 11.1% |
| Feb 2026 | 25% | 56.8% | 11.4% | 6.8% |
| Mar 2026 | 27.9% | 54.1% | 11.5% | 6.6% |
| Apr 2026 | 32.4% | 32.4% | 20.6% | 14.7% |
| May 2026 | 27.5% | 35% | 27.5% | 10% |
| Jun 2026 | 43.8% | 25% | 22.9% | 8.3% |
| Jul 2026 | 28.1% | 37.5% | 28.1% | 6.3% |
| Aug 2026 | 45.2% | 29% | 22.6% | 3.2% |
| Sep 2026 | — | — | — | — |
How has the First Page and Traction Marketing comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Traction Marketing took it in June 2026, First Page took it in July 2026, Traction Marketing took it in August 2026.
- Across the 11 months ending August 2026, First Page’s estimated Share of Search among christchurch digital marketing agencies in New Zealand moved from 60.6% to 29%, and its estimated monthly branded searches moved from 400 to 90.
- Across the 11 months ending August 2026, Traction Marketing’s estimated Share of Search among christchurch digital marketing agencies in New Zealand moved from 13.6% to 45.2%, and its estimated monthly branded searches moved from 90 to 140.
How did search popularity change for New Zealand christchurch digital marketing agencies in August 2026?
2 changes
In August 2026, Traction Marketing overtook Empire9 to take the highest estimated Share of Search among christchurch digital marketing agencies in New Zealand, at 45.2%.
In August 2026, First Page lost estimated Share of Search among christchurch digital marketing agencies in New Zealand, from 37.5% to 29%.
How each brand is measured
Brandwave collects information about searches that people make online using First Page’s and Traction Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Page
9 branded search terms
- first page advertising
- first page agency
- first page auckland
- first page digital marketing
- first page marketing
- first page new zealand
- first page nz
- first page seo services
- firstpage.nz
Traction Marketing
1 branded search term
- Traction Marketing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.