How popular isExpedia?
In September 2026, people searched for Expedia by name about 32,200 times in New Zealand, about the same as the previous year. These searches made up 9.5% of all New Zealand online travel booking site searches, placing Expedia fourth out of eight sites. When we asked both ChatGPT and Google AI Overviews about online travel booking sites, Expedia appeared in three of the five answers and was the second most recommended of the eight.
Expedia is the fourth most searched of 8 competitors and the second most recommended in AI answers.
SkyscannerShare of searches 40.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Booking.comShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
WebjetShare of searches 15.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ExpediaShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
AgodaShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Follow Expedia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top online travel booking sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Expedia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Expedia is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Skyscanner1st
- Expedia2nd
- Booking.com3rd
- Webjet4th
- Agoda5th
Trip.com–
Wotif–
Hotels.com–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Skyscanner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Booking.com3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Expedia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webjet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Agoda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trip.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wotif0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hotels.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online travel booking sites
5 answers
Asked ChatGPT
“Which travel booking site should I book in New Zealand?”
Asked ChatGPT
“What are the best travel booking sites in New Zealand?”
Asked ChatGPT
“What's the best travel booking site in New Zealand for flights and accommodation?”
Searched Google, AI Overview
“cheap flights nz”
Searched Google, AI Overview
“book flights nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which online travel booking sites compete with Expedia?
Share of searches by month for Skyscanner, Booking.com, Webjet, Expedia, Agoda. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skyscanner | Booking.com | Webjet | Expedia | Agoda | Trip.com | Wotif | Hotels.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 12.2% | 21.5% | 10.9% | 5.4% | 0.66% | 1.6% | 0.25% |
| Nov 2025 | 49.5% | 12.8% | 18.5% | 11.3% | 5.7% | 0.58% | 1.4% | 0.26% |
| Dec 2025 | 44% | 16.8% | 20.3% | 10.4% | 6.2% | 0.63% | 1.5% | 0.28% |
| Jan 2026 | 46.1% | 14.3% | 21.1% | 10.9% | 5.3% | 0.66% | 1.5% | 0.27% |
| Feb 2026 | 45.1% | 17.1% | 17.1% | 12.9% | 5.5% | 0.53% | 1.5% | 0.33% |
| Mar 2026 | 49.3% | 15.3% | 18.5% | 9.9% | 4.8% | 0.71% | 1.1% | 0.3% |
| Apr 2026 | 49.4% | 15.3% | 18.5% | 9.9% | 4.7% | 0.69% | 1.3% | 0.26% |
| May 2026 | 45.4% | 16.9% | 20.5% | 10.7% | 4.2% | 0.79% | 1.2% | 0.24% |
| Jun 2026 | 46.5% | 17.3% | 17.4% | 11.3% | 5.2% | 0.81% | 1.2% | 0.2% |
| Jul 2026 | 46.9% | 17.3% | 17.2% | 10.9% | 5.5% | 0.81% | 1.2% | 0.2% |
| Aug 2026 | 45.1% | 20.3% | 16.8% | 10.5% | 5.1% | 0.94% | 1.2% | 0.19% |
| Sep 2026 | 40.5% | 27.3% | 15.3% | 9.5% | 4.7% | 1.3% | 1.1% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 137K | -1.5% | -4.6 points | |
| 2, held 2nd | 27.3% | 92.4K | +48.1% | +7.1 points | |
| 3, held 3rd | 15.3% | 51.8K | +0.04% | -1.5 points | |
| 4, held 4th | 9.5% | 32.2K | -0.12% | -0.9 points | |
| 5, held 5th | 4.7% | 15.9K | +1.8% | -0.4 points | |
| 6, moved from 7th to 6th | 1.3% | 4.4K | +51.7% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.1% | 3.7K | +0.27% | -0.1 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.21% | 720 | +22% | 0 points |
40.5%
Held 1st. 137K estimated branded searches, -1.5% vs prior month. Share -4.6 points.
27.3%
Held 2nd. 92.4K estimated branded searches, +48.1% vs prior month. Share +7.1 points.
3.
Webjet15.3%
Held 3rd. 51.8K estimated branded searches, +0.04% vs prior month. Share -1.5 points.
4.
Expedia9.5%
Held 4th. 32.2K estimated branded searches, -0.12% vs prior month. Share -0.9 points.
5.
Agoda4.7%
Held 5th. 15.9K estimated branded searches, +1.8% vs prior month. Share -0.4 points.
6.
Trip.com1.3%
Moved from 7th to 6th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.4 points.
7.
Wotif1.1%
Moved from 6th to 7th. 3.7K estimated branded searches, +0.27% vs prior month. Share -0.1 points.
0.21%
Held 8th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
Compare popularity between Expedia and its closest rivals
Every comparison with Expedia
7 comparisons
How has branded search demand for Expedia changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Expedia in New Zealand held steady, from 31.5K to 32.2K.
- Across the 12 months ending September 2026, Expedia’s share of searches among online travel booking sites in New Zealand decreased from 10.9% to 9.5%.
- Across the 12 months ending September 2026, Expedia’s share of searches among online travel booking sites in New Zealand peaked at 12.9% in February 2026 and was lowest at 9.5% in September 2026.
How did search popularity change for New Zealand online travel booking sites in September 2026?
6 changes
In September 2026, Booking.com gained share of searches among online travel booking sites in New Zealand, from 20.3% to 27.3%.
In September 2026, Skyscanner lost share of searches among online travel booking sites in New Zealand, from 45.1% to 40.5%.
In September 2026, Webjet lost share of searches among online travel booking sites in New Zealand, from 16.8% to 15.3%.
In September 2026, Expedia lost share of searches among online travel booking sites in New Zealand, from 10.5% to 9.5%.
In September 2026, Trip.com rose from 7th to 6th among online travel booking sites in New Zealand.
In September 2026, Wotif fell from 6th to 7th among online travel booking sites in New Zealand.
How are Expedia’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Expedia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Expedia
- Expedia accommodation
- Expedia booking
- Expedia cruise
- Expedia flights
- Expedia holiday packages
- Expedia hotel booking
- Expedia hotels
- Expedia packages
- Expedia travel
- Expedia travel packages
- expediacom
Do you work for Expedia? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Expedia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.