Brandwave

How popular isEverlast?

In October 2026, people searched for Everlast by name about 860 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 35.5% of all New Zealand boxing glove brand searches, placing Everlast first out of eight brands. When we asked both ChatGPT and Google AI Overviews about boxing glove brands, Everlast appeared in one of the four answers and was the sixth most recommended of the eight.

Search and AI answers in October 2026

Everlast is the most searched of 8 competitors and the sixth most recommended in the AI answers we collected.

  1. EverlastShare of searches 35.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. VenumShare of searches 33.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. FairtexShare of searches 14.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. RivalShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. StingShare of searches 5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top boxing glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Everlast was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Everlast is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rival1st
  2. Venum2nd
  3. Fairtex3rd
  4. Sting4th
  5. Cleto Reyes5th
  6. Everlast6th
  7. RDX–
  8. Leone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rival3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sting3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Venum2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fairtex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Everlast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cleto Reyes1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about boxing glove brands

4 answers

  • Asked ChatGPT

    “Which boxing glove brand should I buy in New Zealand?”

    1. 1Venum
    2. 2Rival
    3. 3Sting

  • Asked ChatGPT

    “What are the best boxing glove brands in New Zealand?”

    1. 1Sting
    2. 2Fairtex
    3. 3Venum
    4. 4Rival
    5. 5Everlast

  • Asked ChatGPT

    “What's the best boxing glove brand in New Zealand for training and sparring?”

    1. 1Rival
    2. 2Fairtex
    3. 3Cleto Reyes

  • Searched Google, AI Overview

    “boxing gloves nz”

    1. 1Sting

  • Searched Google, AI Overview

    “muay thai gloves”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Everlast compared with other New Zealand boxing glove brands?

Everlast against boxing glove brands in New Zealand, by month

Share of searches by month for Everlast, Venum, Fairtex, Rival, Sting, Cleto Reyes. The figures are in the table below the chart.

View monthly share of searches table
MonthEverlastVenumFairtexRivalStingCleto ReyesRDXLeone
Nov 202530.2%38.4%14%4.9%4.9%6.1%0.58%0.87%
Dec 202536.1%31%14.6%6.6%4.4%5.4%0.63%1.3%
Jan 202632.8%36%12.3%8.2%4.7%4.4%0.95%0.63%
Feb 202634.7%31%15.3%7%5.7%4.7%1%0.67%
Mar 202634%30.1%16.3%8%5.5%4.3%0.92%0.92%
Apr 202631.1%31.1%18.4%7%6%4.7%1%0.67%
May 202629.6%36.3%14.6%8.3%6.1%3.5%0.96%0.64%
Jun 202630.6%35.9%13.5%8.6%6.3%3.6%1.3%0.33%
Jul 202628.5%38.8%14.6%7.5%6%3.2%0.71%0.71%
Aug 202629.4%37.6%12.9%8.6%6.3%3.6%0.99%0.66%
Sep 202631.8%35%16.4%6.1%6.1%3.2%0.71%0.71%
Oct 202635.5%33.1%14.9%5.8%5%3.7%1.2%0.83%

  1. 1.Everlast

    35.5%

    Moved from 2nd to 1st. 860 estimated branded searches, -3.4% vs prior month. Share +3.8 points.

  2. 2.Venum

    33.1%

    Moved from 1st to 2nd. 800 estimated branded searches, -18.4% vs prior month. Share -1.9 points.

  3. 3.Fairtex

    14.9%

    Held 3rd. 360 estimated branded searches, -21.7% vs prior month. Share -1.6 points.

  4. 4.Rival

    5.8%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -0.3 points.

  5. 5.Sting

    5%

    Held 5th. 120 estimated branded searches, -29.4% vs prior month. Share -1.1 points.

  6. 6.Cleto Reyes

    3.7%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.RDX

    1.2%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.5 points.

  8. 8.Leone

    0.83%

    Moved from 7th to 8th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Everlast and its closest rivals

Every comparison with Everlast

7 comparisons

How has branded search demand for Everlast changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Everlast in New Zealand fell from 1K to 860.
  • Across the 12 months ending October 2026, Everlast’s share of searches among boxing glove brands in New Zealand increased from 30.2% to 35.5%.
  • Across the 12 months ending October 2026, Everlast’s share of searches among boxing glove brands in New Zealand peaked at 36.1% in December 2025 and was lowest at 28.5% in July 2026.
  • Across the 12 months ending October 2026, Everlast rose from 2nd to 1st among boxing glove brands in New Zealand.

How did search popularity change for New Zealand boxing glove brands in October 2026?

6 changes

  1. In October 2026, Everlast overtook Venum to become the leader among boxing glove brands in New Zealand, with 35.5% of the searches.

  2. In October 2026, RDX overtook Leone to rank 7th among boxing glove brands in New Zealand, with 1.2% of the searches.

  3. In October 2026, Cleto Reyes gained share of searches among boxing glove brands in New Zealand, from 3.2% to 3.7%.

  4. In October 2026, Venum lost share of searches among boxing glove brands in New Zealand, from 35% to 33.1%.

  5. In October 2026, Fairtex lost share of searches among boxing glove brands in New Zealand, from 16.4% to 14.9%.

  6. In October 2026, Sting lost share of searches among boxing glove brands in New Zealand, from 6.1% to 5%.

How are Everlast’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Everlast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • everlast
  • everlast boxing gloves

Do you work for Everlast? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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