Everlast vs Sting:Which is more popular in New Zealand?
In October 2026, Everlast had more branded searches than Sting among boxing glove brands in New Zealand. Everlast had about 860 branded searches, while Sting had 120. Everlast made up 35.5% of all boxing glove brand searches we track, and Sting accounted for 5%. When we asked ChatGPT and Google AI Overviews about boxing glove brands, Sting appeared in three of the four answers and Everlast in one. Sting was mentioned before Everlast in every answer that named either.
Who do people search for more?
Everlast, about 7 searches for every 1 for Sting
Who does AI mention more?
Sting, mentioned in 3 of 4 answers, Everlast in 1
Who does AI recommend more?
Sting, named ahead of Everlast in 2 of 2 answers
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Top boxing glove brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sting was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Everlast was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sting was listed before Everlast in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rival3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sting3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Venum2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fairtex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Everlast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cleto Reyes1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boxing glove brands
4 answers
Asked ChatGPT
“Which boxing glove brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boxing glove brands in New Zealand?”
Asked ChatGPT
“What's the best boxing glove brand in New Zealand for training and sparring?”
Searched Google, AI Overview
“boxing gloves nz”
Searched Google, AI Overview
“muay thai gloves”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Everlast or Sting more popular in search?
This chart shows how often people search Google for Everlast and Sting by name. Each line represents a brand's share of searches for all eight boxing glove brands we track, month by month, from searches in New Zealand.
Share of searches by month for Everlast, Sting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everlast | Venum | Fairtex | Rival | Sting | Cleto Reyes | RDX | Leone |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.2% | 38.4% | 14% | 4.9% | 4.9% | 6.1% | 0.58% | 0.87% |
| Dec 2025 | 36.1% | 31% | 14.6% | 6.6% | 4.4% | 5.4% | 0.63% | 1.3% |
| Jan 2026 | 32.8% | 36% | 12.3% | 8.2% | 4.7% | 4.4% | 0.95% | 0.63% |
| Feb 2026 | 34.7% | 31% | 15.3% | 7% | 5.7% | 4.7% | 1% | 0.67% |
| Mar 2026 | 34% | 30.1% | 16.3% | 8% | 5.5% | 4.3% | 0.92% | 0.92% |
| Apr 2026 | 31.1% | 31.1% | 18.4% | 7% | 6% | 4.7% | 1% | 0.67% |
| May 2026 | 29.6% | 36.3% | 14.6% | 8.3% | 6.1% | 3.5% | 0.96% | 0.64% |
| Jun 2026 | 30.6% | 35.9% | 13.5% | 8.6% | 6.3% | 3.6% | 1.3% | 0.33% |
| Jul 2026 | 28.5% | 38.8% | 14.6% | 7.5% | 6% | 3.2% | 0.71% | 0.71% |
| Aug 2026 | 29.4% | 37.6% | 12.9% | 8.6% | 6.3% | 3.6% | 0.99% | 0.66% |
| Sep 2026 | 31.8% | 35% | 16.4% | 6.1% | 6.1% | 3.2% | 0.71% | 0.71% |
| Oct 2026 | 35.5% | 33.1% | 14.9% | 5.8% | 5% | 3.7% | 1.2% | 0.83% |
How has branded search for Everlast and Sting changed in New Zealand over the last 12 months?
3 findings
- Everlast was ahead of Sting in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Everlast’s share of searches among boxing glove brands in New Zealand moved from 30.2% to 35.5%, and its estimated monthly branded searches moved from 1K to 860.
- Across the 12 months ending October 2026, Sting’s share of searches among boxing glove brands in New Zealand moved from 4.9% to 5%, and its estimated monthly branded searches moved from 170 to 120.
How did search popularity change for New Zealand boxing glove brands in October 2026?
2 changes
In October 2026, Everlast overtook Venum to become the leader among boxing glove brands in New Zealand, with 35.5% of the searches.
In October 2026, Sting lost share of searches among boxing glove brands in New Zealand, from 6.1% to 5%.
How are Everlast’s and Sting’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Everlast’s and Sting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among boxing glove brands
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