Boxing glove brands in New Zealand:Which are most popular?
In October 2026, Everlast was the most searched boxing glove brand in New Zealand, accounting for 35.5% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Rival and Sting were mentioned most often, in three of the four answers. Rival was recommended most often, coming first in one out of three responses that gave a list.
EverlastShare of searches 35.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
VenumShare of searches 33.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
FairtexShare of searches 14.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd- RivalShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
StingShare of searches 5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top boxing glove brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Rival and Sting were mentioned most often, in three of the four answers. Rival was recommended most often, coming first in one out of three answers that gave a list. Venum was second, and Fairtex was third. RDX, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rival3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sting3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Venum2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fairtex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Everlast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cleto Reyes1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boxing glove brands
4 answers
Asked ChatGPT
“Which boxing glove brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boxing glove brands in New Zealand?”
Asked ChatGPT
“What's the best boxing glove brand in New Zealand for training and sparring?”
Searched Google, AI Overview
“boxing gloves nz”
Searched Google, AI Overview
“muay thai gloves”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which boxing glove brands do people search for most?
This chart shows how often people search Google for each boxing glove brand by name. Each line represents a brand's share of searches for all eight boxing glove brands we track, month by month, from searches in New Zealand.
Share of searches by month for Everlast, Venum, Fairtex, Rival, Sting, Cleto Reyes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everlast | Venum | Fairtex | Rival | Sting | Cleto Reyes | RDX | Leone |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.2% | 38.4% | 14% | 4.9% | 4.9% | 6.1% | 0.58% | 0.87% |
| Dec 2025 | 36.1% | 31% | 14.6% | 6.6% | 4.4% | 5.4% | 0.63% | 1.3% |
| Jan 2026 | 32.8% | 36% | 12.3% | 8.2% | 4.7% | 4.4% | 0.95% | 0.63% |
| Feb 2026 | 34.7% | 31% | 15.3% | 7% | 5.7% | 4.7% | 1% | 0.67% |
| Mar 2026 | 34% | 30.1% | 16.3% | 8% | 5.5% | 4.3% | 0.92% | 0.92% |
| Apr 2026 | 31.1% | 31.1% | 18.4% | 7% | 6% | 4.7% | 1% | 0.67% |
| May 2026 | 29.6% | 36.3% | 14.6% | 8.3% | 6.1% | 3.5% | 0.96% | 0.64% |
| Jun 2026 | 30.6% | 35.9% | 13.5% | 8.6% | 6.3% | 3.6% | 1.3% | 0.33% |
| Jul 2026 | 28.5% | 38.8% | 14.6% | 7.5% | 6% | 3.2% | 0.71% | 0.71% |
| Aug 2026 | 29.4% | 37.6% | 12.9% | 8.6% | 6.3% | 3.6% | 0.99% | 0.66% |
| Sep 2026 | 31.8% | 35% | 16.4% | 6.1% | 6.1% | 3.2% | 0.71% | 0.71% |
| Oct 2026 | 35.5% | 33.1% | 14.9% | 5.8% | 5% | 3.7% | 1.2% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.5% | 860 | -3.4% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.1% | 800 | -18.4% | -1.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.9% | 360 | -21.7% | -1.6 points | |
| 4, held 4th | 5.8% | 140 | -17.6% | -0.3 points | |
| 5, held 5th | 5% | 120 | -29.4% | -1.1 points | |
| 6, held 6th | 3.7% | 90 | 0% | +0.5 points | |
| 7, moved from 8th to 7th | 1.2% | 30 | +50% | +0.5 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.83% | 20 | 0% | +0.1 pointsmoved from 7th to 8th |
1.
Everlast35.5%
Moved from 2nd to 1st. 860 estimated branded searches, -3.4% vs prior month. Share +3.8 points.
2.
Venum33.1%
Moved from 1st to 2nd. 800 estimated branded searches, -18.4% vs prior month. Share -1.9 points.
3.
Fairtex14.9%
Held 3rd. 360 estimated branded searches, -21.7% vs prior month. Share -1.6 points.
4.Rival
5.8%
Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -0.3 points.
5.
Sting5%
Held 5th. 120 estimated branded searches, -29.4% vs prior month. Share -1.1 points.
3.7%
Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
RDX1.2%
Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.5 points.
8.
Leone0.83%
Moved from 7th to 8th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among boxing glove brands in New Zealand?
8 brands
In October 2026, Everlast was the most searched among boxing glove brands in New Zealand, with an estimated 860 branded searches, 35.5% of all searches for the eight tracked by the Brandwave Brand Demand Index. Venum is in 2nd place, 2.5 percentage points behind at 33.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 30.2% → 35.5% | 36.1%Dec 2025 | 28.5%Jul 2026 | 2nd → 1st | |
| 38.4% → 33.1% | 38.8%Jul 2026 | 30.1%Mar 2026 | 1st → 2nd | |
| 14% → 14.9% | 18.4%Apr 2026 | 12.3%Jan 2026 | 3rd | |
| Rival | 4.9% → 5.8% | 8.6%Aug 2026 | 4.9%Nov 2025 | 5th → 4th |
| 4.9% → 5% | 6.3%Aug 2026 | 4.4%Dec 2025 | 6th → 5th | |
| 6.1% → 3.7% | 6.1%Nov 2025 | 3.2%Jul 2026 | 4th → 6th | |
| 0.58% → 1.2% | 1.3%Jun 2026 | 0.58%Nov 2025 | 8th → 7th | |
| 0.87% → 0.83% | 1.3%Dec 2025 | 0.33%Jun 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending October 2026, Everlast’s share of searches among boxing glove brands in New Zealand increased from 30.2% to 35.5%.
- Across the 12 months ending October 2026, Venum’s share of searches among boxing glove brands in New Zealand decreased from 38.4% to 33.1%.
- Across the 12 months ending October 2026, Fairtex’s share of searches among boxing glove brands in New Zealand increased from 14% to 14.9%.
- Across the 12 months ending October 2026, Rival’s share of searches among boxing glove brands in New Zealand increased from 4.9% to 5.8%.
- Across the 12 months ending October 2026, Cleto Reyes’ share of searches among boxing glove brands in New Zealand decreased from 6.1% to 3.7%.
- Across the 12 months ending October 2026, RDX’s share of searches among boxing glove brands in New Zealand increased from 0.58% to 1.2%.
- Across the 12 months ending October 2026, Everlast’s share of searches among boxing glove brands in New Zealand peaked at 36.1% in December 2025 and was lowest at 28.5% in July 2026.
- Across the 12 months ending October 2026, Venum’s share of searches among boxing glove brands in New Zealand peaked at 38.8% in July 2026 and was lowest at 30.1% in March 2026.
- Across the 12 months ending October 2026, Fairtex’s share of searches among boxing glove brands in New Zealand peaked at 18.4% in April 2026 and was lowest at 12.3% in January 2026.
- Across the 12 months ending October 2026, Rival’s share of searches among boxing glove brands in New Zealand peaked at 8.6% in August 2026 and was lowest at 4.9% in November 2025.
- Across the 12 months ending October 2026, Sting’s share of searches among boxing glove brands in New Zealand peaked at 6.3% in August 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending October 2026, Cleto Reyes’ share of searches among boxing glove brands in New Zealand peaked at 6.1% in November 2025 and was lowest at 3.2% in July 2026.
- Across the 12 months ending October 2026, Everlast rose from 2nd to 1st among boxing glove brands in New Zealand.
- Across the 12 months ending October 2026, Venum fell from 1st to 2nd among boxing glove brands in New Zealand.
- Across the 12 months ending October 2026, Rival rose from 5th to 4th among boxing glove brands in New Zealand.
- Across the 12 months ending October 2026, Sting rose from 6th to 5th among boxing glove brands in New Zealand.
- Across the 12 months ending October 2026, Cleto Reyes fell from 4th to 6th among boxing glove brands in New Zealand.
- Across the 12 months ending October 2026, RDX rose from 8th to 7th among boxing glove brands in New Zealand.
- Across the 12 months ending October 2026, Leone fell from 7th to 8th among boxing glove brands in New Zealand.
How did search popularity change for New Zealand boxing glove brands in October 2026?
8 changes

In October 2026, Everlast overtook Venum to become the leader among boxing glove brands in New Zealand, with 35.5% of the searches.

In October 2026, RDX overtook Leone to rank 7th among boxing glove brands in New Zealand, with 1.2% of the searches.

In October 2026, Cleto Reyes gained share of searches among boxing glove brands in New Zealand, from 3.2% to 3.7%.

In October 2026, Venum lost share of searches among boxing glove brands in New Zealand, from 35% to 33.1%.

In October 2026, Fairtex lost share of searches among boxing glove brands in New Zealand, from 16.4% to 14.9%.

In October 2026, Sting lost share of searches among boxing glove brands in New Zealand, from 6.1% to 5%.

Estimated monthly branded searches for Leone in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.
Estimated monthly branded searches for Rival in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in October 2026.
How are branded searches counted for boxing glove brands?
14 search terms
Each brand's share of searches among boxing glove brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Everlast
2 branded search terms
- everlast
- everlast boxing gloves
Venum
2 branded search terms
- venum
- venum boxing gloves
Fairtex
2 branded search terms
- fairtex
- fairtex boxing gloves
Rival
1 branded search term
- rival boxing gloves
Sting
2 branded search terms
- sting boxing gloves
- sting sports
Cleto Reyes
1 branded search term
- cleto reyes
RDX
2 branded search terms
- rdx boxing gloves
- rdx sports
Leone
2 branded search terms
- leone boxing
- leone boxing gloves
Compare popularity between leading brands

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