Brandwave

How popular isEmerge?

In October 2026, people searched for Emerge by name about 170 times in New Zealand, about the same as the previous year. These searches made up 1.1% of all New Zealand neo-banks and everyday money app searches, placing Emerge sixth out of seven apps. When we asked both ChatGPT and Google AI Overviews about neo-banks and everyday money apps, Emerge appeared in two of the five answers and was the most recommended of the seven.

Search and AI answers in October 2026

Emerge is the sixth most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. RevolutShare of searches 72.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. WiseShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. DoshShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. PayapShare of searches 3.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. EmergeShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

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Top neo-banks and everyday money apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emerge was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Emerge is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emerge1st
  2. Revolut2nd
  3. Wise2nd
  4. Debut4th
  5. Dosh5th
  6. Payap6th
  7. Booster Savvy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Revolut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dosh2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emerge2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Debut2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Payap1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booster Savvy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about neo-banks and everyday money apps

5 answers

  • Asked ChatGPT

    “Which digital bank should I use in New Zealand?”

    1. 1Revolut
    2. 2Wise

  • Asked ChatGPT

    “What are the best digital banks in New Zealand?”

    1. 1Wise
    2. 2Revolut

  • Asked ChatGPT

    “What's the best digital bank in New Zealand for everyday spending and saving?”

    1. Searched Google, AI Overview

      “digital banks nz”

      1. 1Emerge
      2. 2Dosh
      3. 3Payap
      4. 4Debut

    2. Searched Google, AI Overview

      “neo bank nz”

      1. 1Debut
      2. 2Emerge
      3. 3Dosh

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Emerge compared with other New Zealand neo-banks and everyday money apps?

    Emerge against neo-banks and everyday money apps in New Zealand, by month

    Share of searches by month for Revolut, Wise, Dosh, Payap, Booster Savvy, Emerge. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRevolutWiseDoshPayapBooster SavvyEmergeDebut
    Nov 202558.6%16.8%6.9%12.9%3.3%1.2%0.27%
    Dec 202560.6%19.3%6.3%9.2%3.4%0.99%0.21%
    Jan 202662.8%17.6%9.7%5.3%3.5%0.84%0.18%
    Feb 202656.3%16.3%12.6%10.5%3.1%0.92%0.2%
    Mar 202660.2%20.2%7.6%7.5%2.8%1.2%0.52%
    Apr 202663.2%20.8%6.6%3.5%4.3%1.2%0.29%
    May 202662.5%22.9%6.5%3.5%3.5%1%0.14%
    Jun 202667.5%19.5%5.7%3%3%1.1%0.13%
    Jul 202669.4%19.3%4.6%2.4%3%1.1%0.13%
    Aug 202662.6%22.6%6%4%3.3%1.4%0.07%
    Sep 202664.3%21.8%4.3%5.2%2.8%1.5%0.06%
    Oct 202672.8%14.5%4.9%3.9%2.6%1.1%0.07%

    1. 1.Revolut

      72.8%

      Held 1st. 10.9K estimated branded searches, -0.55% vs prior month. Share +8.4 points.

    2. 2.Wise

      14.5%

      Held 2nd. 2.2K estimated branded searches, -41.2% vs prior month. Share -7.2 points.

    3. 3.Dosh

      4.9%

      Moved from 4th to 3rd. 740 estimated branded searches, 0% vs prior month. Share +0.6 points.

    4. 4.Payap

      3.9%

      Moved from 3rd to 4th. 590 estimated branded searches, -33% vs prior month. Share -1.2 points.

    5. 5.Booster Savvy

      2.6%

      Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

    6. 6.Emerge

      1.1%

      Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share -0.4 points.

    7. 7.Debut

      0.07%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Emerge and its closest rivals

    Every comparison with Emerge

    6 comparisons

    How has branded search demand for Emerge changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Emerge in New Zealand held steady at 170.
    • Across the 12 months ending October 2026, Emerge’s share of searches among neo-banks and everyday money apps in New Zealand held steady, from 1.2% to 1.1%.

    How did search popularity change for New Zealand neo-banks and everyday money apps in October 2026?

    6 changes

    1. In October 2026, Dosh overtook Payap to rank 3rd among neo-banks and everyday money apps in New Zealand, with 4.9% of the searches.

    2. In October 2026, Revolut gained share of searches among neo-banks and everyday money apps in New Zealand, from 64.3% to 72.8%.

    3. In October 2026, Wise lost share of searches among neo-banks and everyday money apps in New Zealand, from 21.8% to 14.5%.

    4. In October 2026, Payap lost share of searches among neo-banks and everyday money apps in New Zealand, from 5.2% to 3.9%.

    5. Estimated monthly branded searches for Debut in New Zealand fell 75% over 12 measured months, from 40 to 10 in October 2026.

    6. Estimated monthly branded searches for Booster Savvy in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in October 2026.

    How are Emerge’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Emerge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • Emerge Bank
    • emerge banking

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    How the Brand Demand Index is measured

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