How popular isDawson Insurance in search?
In August 2026, there were an estimated 180 branded searches for Dawson Insurance in New Zealand which is down 14.3% over the last 11 months. Dawson Insurance holds 8.7% estimated Share of Search among New Zealand whakatane insurance brokers and is ranked 2nd of 3 competitors for search popularity.
Rothbury90.3%
Dawson Insurance8.7%
ABC Insurance0.97%
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Which whakatane insurance brokers compete with Dawson Insurance?
Share of Search by month for Rothbury, Dawson Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothbury | Dawson Insurance | ABC Insurance |
|---|---|---|---|
| Oct 2025 | 91.2% | 8.4% | 0.4% |
| Nov 2025 | 88% | 11.6% | 0.44% |
| Dec 2025 | 89.4% | 10% | 0.56% |
| Jan 2026 | 89.1% | 10% | 0.95% |
| Feb 2026 | 90% | 9% | 0.95% |
| Mar 2026 | 88.8% | 10.4% | 0.8% |
| Apr 2026 | 89.4% | 9.6% | 0.92% |
| May 2026 | 90.3% | 8.8% | 0.93% |
| Jun 2026 | 88.6% | 9.5% | 1.8% |
| Jul 2026 | 90.7% | 8.4% | 0.93% |
| Aug 2026 | 90.3% | 8.7% | 0.97% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.3% | 1.9K | -4.1% | -0.4 points | |
| 2, held 2nd | 8.7% | 180 | 0% | +0.3 points | |
| 3, held 3rd | 0.97% | 20 | 0% | 0 points |
1.
Rothbury90.3%
held 1st · 1.9K estimated branded searches · -4.1% vs prior month · -0.4 points
8.7%
held 2nd · 180 estimated branded searches · 0% vs prior month · +0.3 points
0.97%
held 3rd · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Dawson Insurance and its closest rivals
How has branded search demand for Dawson Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dawson Insurance in New Zealand fell from 210 to 180.
- Across the 11 months ending August 2026, Dawson Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand peaked at 11.6% in November 2025 and was lowest at 8.4% in July 2026.
How did search popularity change for New Zealand whakatane insurance brokers in August 2026?
3 changes
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026.
Estimated monthly branded searches for Dawson Insurance in New Zealand fell 14.3% over 11 measured months, from 210 to 180 in August 2026.
How is Dawson Insurance measured?
Brandwave collects information about searches that people make online using Dawson Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- dawson insurance
- dawson insurance whakatane
- dawsoninsurance
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Is Dawson Insurance your brand?
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