Whakatane insurance brokers in New Zealand:Which brands are most popular in search?
In August 2026, Rothbury was the most searched among whakatane insurance brokers in New Zealand, with an estimated 1.9K branded searches and 90.3% estimated Share of Search within this set.
Rothbury90.3%
Dawson Insurance8.7%
ABC Insurance0.97%
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Share of SearchLeaderboard
Compare Whakatane insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rothbury, Dawson Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothbury | Dawson Insurance | ABC Insurance |
|---|---|---|---|
| Oct 2025 | 91.2% | 8.4% | 0.4% |
| Nov 2025 | 88% | 11.6% | 0.44% |
| Dec 2025 | 89.4% | 10% | 0.56% |
| Jan 2026 | 89.1% | 10% | 0.95% |
| Feb 2026 | 90% | 9% | 0.95% |
| Mar 2026 | 88.8% | 10.4% | 0.8% |
| Apr 2026 | 89.4% | 9.6% | 0.92% |
| May 2026 | 90.3% | 8.8% | 0.93% |
| Jun 2026 | 88.6% | 9.5% | 1.8% |
| Jul 2026 | 90.7% | 8.4% | 0.93% |
| Aug 2026 | 90.3% | 8.7% | 0.97% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.3% | 1.9K | -4.1% | -0.4 points | |
| 2, held 2nd | 8.7% | 180 | 0% | +0.3 points | |
| 3, held 3rd | 0.97% | 20 | 0% | 0 points |
1.
Rothbury90.3%
held 1st · 1.9K estimated branded searches · -4.1% vs prior month · -0.4 points
8.7%
held 2nd · 180 estimated branded searches · 0% vs prior month · +0.3 points
0.97%
held 3rd · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among whakatane insurance brokers in New Zealand?
3 brands
In August 2026, Rothbury was the most searched among whakatane insurance brokers in New Zealand, with an estimated 1.9K branded searches and 90.3% estimated Share of Search within this set. Dawson Insurance is in 2nd place, 81.6 percentage points behind at 8.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Rothbury | 91.2% → 90.3% | 91.2%Oct 2025 | 88%Nov 2025 | 1st |
| Dawson Insurance | 8.4% → 8.7% | 11.6%Nov 2025 | 8.4%Jul 2026 | 2nd |
| ABC Insurance | 0.4% → 0.97% | 1.8%Jun 2026 | 0.4%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whakatane insurance brokers in New Zealand decreased from 91.2% to 90.3%.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand increased from 0.4% to 0.97%.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whakatane insurance brokers in New Zealand peaked at 91.2% in October 2025 and was lowest at 88% in November 2025.
- Across the 11 months ending August 2026, Dawson Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand peaked at 11.6% in November 2025 and was lowest at 8.4% in July 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand peaked at 1.8% in June 2026 and was lowest at 0.4% in October 2025.
- Across the 11 months ending August 2026, Dawson Insurance held steady: its estimated Share of Search among whakatane insurance brokers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand whakatane insurance brokers in August 2026?
3 changes
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026.
Estimated monthly branded searches for Dawson Insurance in New Zealand fell 14.3% over 11 measured months, from 210 to 180 in August 2026.
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