How popular isCrewcut in search?
In August 2026, there were an estimated 2.6K branded searches for Crewcut in New Zealand which is down 35.8% over the last 11 months. Crewcut holds 63.8% estimated Share of Search among New Zealand lawn and garden services and is ranked 1st of 3 competitors for search popularity.
Crewcut63.8%Jim's Mowing34.2%
Greenacres2%
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Which lawn and garden services compete with Crewcut?
Share of Search by month for Crewcut, Jim's Mowing. The figures are in the table below the chart.
View monthly share of search table
| Month | Crewcut | Jim's Mowing | Greenacres |
|---|---|---|---|
| Oct 2025 | 61.3% | 37.5% | 1.2% |
| Nov 2025 | 56.6% | 42% | 1.4% |
| Dec 2025 | 64.9% | 33.5% | 1.6% |
| Jan 2026 | 65.8% | 32.7% | 1.5% |
| Feb 2026 | 56.6% | 41.5% | 1.9% |
| Mar 2026 | 63.8% | 34.4% | 1.9% |
| Apr 2026 | 63.5% | 34% | 2.5% |
| May 2026 | 62.6% | 34.5% | 3% |
| Jun 2026 | 62.4% | 34.9% | 2.7% |
| Jul 2026 | 63.5% | 34.6% | 2% |
| Aug 2026 | 63.8% | 34.2% | 2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 2.6K | -0.39% | +0.4 points | |
| 2, held 2nd | 34.2% | 1.4K | -2.1% | -0.4 points | |
| 3, held 3rd | 2% | 80 | 0% | 0 points |
1.
Crewcut63.8%
held 1st · 2.6K estimated branded searches · -0.39% vs prior month · +0.4 points
34.2%
held 2nd · 1.4K estimated branded searches · -2.1% vs prior month · -0.4 points
2%
held 3rd · 80 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Crewcut and its closest rivals
How has branded search demand for Crewcut changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Crewcut in New Zealand fell from 4K to 2.6K.
- Across the 11 months ending August 2026, Crewcut’s estimated Share of Search among lawn and garden services in New Zealand increased from 61.3% to 63.8%.
- Across the 11 months ending August 2026, Crewcut’s estimated Share of Search among lawn and garden services in New Zealand peaked at 65.8% in January 2026 and was lowest at 56.6% in November 2025.
How did search popularity change for New Zealand lawn and garden services in August 2026?
2 changes
Estimated monthly branded searches for Jim's Mowing in New Zealand fell 43.9% over 11 measured months, from 2.4K to 1.4K in August 2026.
Estimated monthly branded searches for Crewcut in New Zealand fell 35.8% over 11 measured months, from 4K to 2.6K in August 2026.
How is Crewcut measured?
Brandwave collects information about searches that people make online using Crewcut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- crewcut
- crewcut co nz
- crewcut lawn mowing
- crewcut near me
- crewcut nz
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Is Crewcut your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.