Lawn and garden services in New Zealand:Which brands are most popular in search?
In August 2026, Crewcut was the most searched among lawn and garden services in New Zealand, with an estimated 2.6K branded searches and 63.8% estimated Share of Search within this set.
Crewcut63.8%Jim's Mowing34.2%
Greenacres2%
Follow lawn and garden services and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the lawn mowing and gardening franchises New Zealand homeowners hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crewcut, Jim's Mowing. The figures are in the table below the chart.
View monthly share of search table
| Month | Crewcut | Jim's Mowing | Greenacres |
|---|---|---|---|
| Oct 2025 | 61.3% | 37.5% | 1.2% |
| Nov 2025 | 56.6% | 42% | 1.4% |
| Dec 2025 | 64.9% | 33.5% | 1.6% |
| Jan 2026 | 65.8% | 32.7% | 1.5% |
| Feb 2026 | 56.6% | 41.5% | 1.9% |
| Mar 2026 | 63.8% | 34.4% | 1.9% |
| Apr 2026 | 63.5% | 34% | 2.5% |
| May 2026 | 62.6% | 34.5% | 3% |
| Jun 2026 | 62.4% | 34.9% | 2.7% |
| Jul 2026 | 63.5% | 34.6% | 2% |
| Aug 2026 | 63.8% | 34.2% | 2% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 2.6K | -0.39% | +0.4 points | |
| 2, held 2nd | 34.2% | 1.4K | -2.1% | -0.4 points | |
| 3, held 3rd | 2% | 80 | 0% | 0 points |
1.
Crewcut63.8%
held 1st · 2.6K estimated branded searches · -0.39% vs prior month · +0.4 points
34.2%
held 2nd · 1.4K estimated branded searches · -2.1% vs prior month · -0.4 points
2%
held 3rd · 80 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among lawn and garden services in New Zealand?
3 brands
In August 2026, Crewcut was the most searched among lawn and garden services in New Zealand, with an estimated 2.6K branded searches and 63.8% estimated Share of Search within this set. Jim's Mowing is in 2nd place, 29.7 percentage points behind at 34.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Crewcut | 61.3% → 63.8% | 65.8%Jan 2026 | 56.6%Nov 2025 | 1st |
| Jim's Mowing | 37.5% → 34.2% | 42%Nov 2025 | 32.7%Jan 2026 | 2nd |
| Greenacres | 1.2% → 2% | 3%May 2026 | 1.2%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Crewcut’s estimated Share of Search among lawn and garden services in New Zealand increased from 61.3% to 63.8%.
- Across the 11 months ending August 2026, Jim's Mowing’s estimated Share of Search among lawn and garden services in New Zealand decreased from 37.5% to 34.2%.
- Across the 11 months ending August 2026, Greenacres’ estimated Share of Search among lawn and garden services in New Zealand increased from 1.2% to 2%.
- Across the 11 months ending August 2026, Crewcut’s estimated Share of Search among lawn and garden services in New Zealand peaked at 65.8% in January 2026 and was lowest at 56.6% in November 2025.
- Across the 11 months ending August 2026, Jim's Mowing’s estimated Share of Search among lawn and garden services in New Zealand peaked at 42% in November 2025 and was lowest at 32.7% in January 2026.
- Across the 11 months ending August 2026, Greenacres’ estimated Share of Search among lawn and garden services in New Zealand peaked at 3% in May 2026 and was lowest at 1.2% in October 2025.
How did search popularity change for New Zealand lawn and garden services in August 2026?
2 changes
Estimated monthly branded searches for Jim's Mowing in New Zealand fell 43.9% over 11 measured months, from 2.4K to 1.4K in August 2026.
Estimated monthly branded searches for Crewcut in New Zealand fell 35.8% over 11 measured months, from 4K to 2.6K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.