Brandwave

How popular isClean Planet in search?

In August 2026, there were an estimated 360 branded searches for Clean Planet in New Zealand which held steady over the last 11 months. Clean Planet holds 9% estimated Share of Search among New Zealand auckland commercial cleaning companies and is ranked 5th of 7 competitors for search popularity.

Share of Search, August 2026
  1. CrestClean32.7%
  2. Premium Clean21.9%
  3. Paramount Services15.3%
  4. Cleancorp10.8%
  5. Clean Planet9%
  6. City Cleaning8%
  7. Kiwi Commercial Cleaning2.3%
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Which auckland commercial cleaning companies compete with Clean Planet?

Clean Planet against auckland commercial cleaning companies in New Zealand, by month

Share of Search by month for CrestClean, Premium Clean, Paramount Services, Cleancorp, Clean Planet, City Cleaning, Kiwi Commercial Cleaning. The figures are in the table below the chart.

View monthly share of search table
MonthCrestCleanPremium CleanParamount ServicesCleancorpClean PlanetCity CleaningKiwi Commercial Cleaning
Oct 202531%28%15.7%6.9%9.1%7.6%1.7%
Nov 202535.5%23.1%19.3%7.2%8.1%5.2%1.6%
Dec 202534.6%23.9%15.6%6.6%10.4%7.5%1.4%
Jan 202638%20%18.8%4.7%9.6%7.7%1.2%
Feb 202630.1%20.5%20.5%7.2%13.1%6.9%1.7%
Mar 202629.9%24.5%19.5%7.1%10.4%7.1%1.6%
Apr 202632.3%22.7%19.5%5.5%10.7%8.2%1.1%
May 202631.2%25%19.1%6.7%10.6%5.7%1.7%
Jun 202630.7%24.2%19.2%7.4%10.8%6.5%1.2%
Jul 202634.7%23.2%16.5%7.6%9.8%6.7%1.4%
Aug 202632.7%21.9%15.3%10.8%9%8%2.3%
Sep 2026———————

  1. 1.CrestClean

    32.7%

    held 1st · 1.3K estimated branded searches · +4.8% vs prior month · -2.1 points

  2. 2.Premium Clean

    21.9%

    held 2nd · 870 estimated branded searches · +4.8% vs prior month · -1.4 points

  3. 3.Paramount Services

    15.3%

    held 3rd · 610 estimated branded searches · +3.4% vs prior month · -1.2 points

  4. 4.Cleancorp

    10.8%

    moved from 5th to 4th · 430 estimated branded searches · +59.3% vs prior month · +3.2 points

  5. 5.Clean Planet

    9%

    moved from 4th to 5th · 360 estimated branded searches · +2.9% vs prior month · -0.8 points

  6. 6.City Cleaning

    8%

    held 6th · 320 estimated branded searches · +33.3% vs prior month · +1.3 points

  7. 7.Kiwi Commercial Cleaning

    2.3%

    held 7th · 90 estimated branded searches · +80% vs prior month · +0.9 points

Compare search popularity between Clean Planet and its closest rivals

How has branded search demand for Clean Planet changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clean Planet in New Zealand held steady, from 370 to 360.
  • Across the 11 months ending August 2026, Clean Planet’s estimated Share of Search among auckland commercial cleaning companies in New Zealand peaked at 13.1% in February 2026 and was lowest at 8.1% in November 2025.
  • Across the 11 months ending August 2026, Clean Planet fell from 4th to 5th among auckland commercial cleaning companies in New Zealand.

How did search popularity change for New Zealand auckland commercial cleaning companies in August 2026?

  1. In August 2026, Cleancorp overtook Clean Planet to rank 4th among auckland commercial cleaning companies in New Zealand, at 10.8%.

  2. In August 2026, City Cleaning gained estimated Share of Search among auckland commercial cleaning companies in New Zealand, from 6.7% to 8%.

  3. In August 2026, Kiwi Commercial Cleaning gained estimated Share of Search among auckland commercial cleaning companies in New Zealand, from 1.4% to 2.3%.

  4. In August 2026, CrestClean lost estimated Share of Search among auckland commercial cleaning companies in New Zealand, from 34.7% to 32.7%.

  5. In August 2026, Premium Clean lost estimated Share of Search among auckland commercial cleaning companies in New Zealand, from 23.2% to 21.9%.

  6. In August 2026, Paramount Services lost estimated Share of Search among auckland commercial cleaning companies in New Zealand, from 16.5% to 15.3%.

Which dunedin commercial cleaning companies compete with Clean Planet?

Clean Planet against dunedin commercial cleaning companies in New Zealand, by month

Share of Search by month for Paramount Services, Clean Planet, Rams Cleaning, South Coast Cleaning, The Local Guys Cleaning. The figures are in the table below the chart.

View monthly share of search table
MonthParamount ServicesClean PlanetRams CleaningSouth Coast CleaningThe Local Guys CleaningMagpie Cleaning
Oct 202552%30.1%11.4%1.6%4.1%0.81%
Nov 202557.7%24.2%11.4%1.3%4.7%0.67%
Dec 202547%31.3%12.2%2.6%6.1%0.87%
Jan 202653.5%27.5%9.9%2.1%6.3%0.7%
Feb 202651.9%33.1%8.8%0.63%4.4%1.3%
Mar 202655.7%29.5%7.4%2%4.7%0.67%
Apr 202653%29.1%10.4%3%3.7%0.75%
May 202655.8%31.2%8%1.4%2.9%0.72%
Jun 202654.4%30.6%9.5%2%2.7%0.68%
Jul 202650%29.7%11.9%4.2%3.4%0.85%
Aug 202649.2%29%13.7%4%3.2%0.81%
Sep 2026——————

  1. 1.Paramount Services

    49.2%

    held 1st · 610 estimated branded searches · +3.4% vs prior month · -0.8 points

  2. 2.Clean Planet

    29%

    held 2nd · 360 estimated branded searches · +2.9% vs prior month · -0.6 points

  3. 3.Rams Cleaning

    13.7%

    held 3rd · 170 estimated branded searches · +21.4% vs prior month · +1.8 points

  4. 4.South Coast Cleaning

    4%

    held 4th · 50 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.The Local Guys Cleaning

    3.2%

    held 5th · 40 estimated branded searches · 0% vs prior month · -0.2 points

  6. 6.Magpie Cleaning

    0.81%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Clean Planet and its closest rivals

How has branded search demand for Clean Planet changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Clean Planet’s estimated Share of Search among dunedin commercial cleaning companies in New Zealand decreased from 30.1% to 29%.
  • Across the 11 months ending August 2026, Clean Planet’s estimated Share of Search among dunedin commercial cleaning companies in New Zealand peaked at 33.1% in February 2026 and was lowest at 24.2% in November 2025.

How did search popularity change for New Zealand dunedin commercial cleaning companies in August 2026?

  1. In August 2026, Rams Cleaning gained estimated Share of Search among dunedin commercial cleaning companies in New Zealand, from 11.9% to 13.7%.

  2. In August 2026, Paramount Services lost estimated Share of Search among dunedin commercial cleaning companies in New Zealand, from 50% to 49.2%.

  3. In August 2026, Clean Planet lost estimated Share of Search among dunedin commercial cleaning companies in New Zealand, from 29.7% to 29%.

  4. Estimated monthly branded searches for South Coast Cleaning in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.

  5. Estimated monthly branded searches for The Local Guys Cleaning in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

How is Clean Planet measured?

Brandwave collects information about searches that people make online using Clean Planet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • clean planet
  • clean planet auckland
  • clean planet cleaning
  • clean planet nz
  • cleanplanet
  • cleanplanet.co.nz

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How the Brand Demand Index is measured

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