Brandwave

How popular isCanPlan in search?

In August 2026, there were an estimated 2.5K branded searches for CanPlan in New Zealand which held steady over the last 11 months. CanPlan holds 64.9% estimated Share of Search among New Zealand nelson waste management companies and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. CanPlan64.9%
  2. WasteCo34.9%
  3. Towbin0.26%
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Which nelson waste management companies compete with CanPlan?

CanPlan against nelson waste management companies in New Zealand, by month

Share of Search by month for CanPlan, WasteCo. The figures are in the table below the chart.

View monthly share of search table
MonthCanPlanWasteCoTowbin
Oct 202570.4%29.4%0.26%
Nov 202572.8%27%0.27%
Dec 202578.5%21.3%0.22%
Jan 202677.9%21.8%0.24%
Feb 202669.7%30%0.28%
Mar 202666.6%33.2%0.26%
Apr 202670.1%29.6%0.26%
May 202660.3%39.5%0.24%
Jun 202652.5%47.3%0.24%
Jul 202662.7%37%0.28%
Aug 202664.9%34.9%0.26%
Sep 2026———
  1. 1.CanPlan

    64.9%

    held 1st · 2.5K estimated branded searches · +12.9% vs prior month · +2.1 points

  2. 2.WasteCo

    34.9%

    held 2nd · 1.4K estimated branded searches · +3% vs prior month · -2.1 points

  3. 3.Towbin

    0.26%

    held 3rd · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between CanPlan and its closest rivals

How has branded search demand for CanPlan changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CanPlan in New Zealand held steady, from 2.7K to 2.5K.
  • Across the 11 months ending August 2026, CanPlan’s estimated Share of Search among nelson waste management companies in New Zealand decreased from 70.4% to 64.9%.
  • Across the 11 months ending August 2026, CanPlan’s estimated Share of Search among nelson waste management companies in New Zealand peaked at 78.5% in December 2025 and was lowest at 52.5% in June 2026.

How did search popularity change for New Zealand nelson waste management companies in August 2026?

  1. In August 2026, CanPlan gained estimated Share of Search among nelson waste management companies in New Zealand, from 62.7% to 64.9%.

  2. In August 2026, WasteCo lost estimated Share of Search among nelson waste management companies in New Zealand, from 37% to 34.9%.

How is CanPlan measured?

Brandwave collects information about searches that people make online using CanPlan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • can plan
  • can plan nelson
  • canplan
  • canplan nelson
  • canplan rubbish bags
  • canplan skips
  • canplan.co.nz

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How the Brand Demand Index is measured

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Is CanPlan your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.