Brandwave

How popular isAuckland DutyFree in search?

In August 2026, there were an estimated 12.6K branded searches for Auckland DutyFree in New Zealand which is up 19.5% over the last 11 months. Auckland DutyFree holds 85.1% estimated Share of Search among New Zealand duty free retailers and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Auckland DutyFree85.1%
  2. Aelia Duty Free14.2%
  3. JR Duty Free0.54%
  4. Lotte Duty Free0.14%
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Which duty free retailers compete with Auckland DutyFree?

Auckland DutyFree against duty free retailers in New Zealand, by month

Share of Search by month for Auckland DutyFree, Aelia Duty Free. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland DutyFreeAelia Duty FreeJR Duty FreeLotte Duty Free
Oct 202573.1%26%0.77%0.21%
Nov 202580.8%18.5%0.5%0.19%
Dec 202578.4%21%0.37%0.18%
Jan 202679.9%19.5%0.39%0.23%
Feb 202677.3%22%0.46%0.27%
Mar 202682.1%17.3%0.39%0.16%
Apr 202682.8%16.5%0.47%0.23%
May 202683.4%16%0.48%0.16%
Jun 202685.9%13.3%0.57%0.16%
Jul 202684.9%14.5%0.48%0.16%
Aug 202685.1%14.2%0.54%0.14%
Sep 2026————

  1. 1.Auckland DutyFree

    85.1%

    held 1st · 12.6K estimated branded searches · +18.5% vs prior month · +0.3 points

  2. 2.Aelia Duty Free

    14.2%

    held 2nd · 2.1K estimated branded searches · +15.5% vs prior month · -0.3 points

  3. 3.JR Duty Free

    0.54%

    held 3rd · 80 estimated branded searches · +33.3% vs prior month · +0.1 points

  4. 4.Lotte Duty Free

    0.14%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Auckland DutyFree and its closest rivals

How has branded search demand for Auckland DutyFree changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Auckland DutyFree in New Zealand rose from 10.5K to 12.6K.
  • Across the 11 months ending August 2026, Auckland DutyFree’s estimated Share of Search among duty free retailers in New Zealand increased from 73.1% to 85.1%.
  • Across the 11 months ending August 2026, Auckland DutyFree’s estimated Share of Search among duty free retailers in New Zealand peaked at 85.9% in June 2026 and was lowest at 73.1% in October 2025.

How did search popularity change for New Zealand duty free retailers in August 2026?

  1. Estimated monthly branded searches for Auckland DutyFree in New Zealand rose 19.5% over 11 measured months, from 10.5K to 12.6K in August 2026.

  2. Estimated monthly branded searches for Aelia Duty Free in New Zealand fell 44% over 11 measured months, from 3.7K to 2.1K in August 2026.

  3. Estimated monthly branded searches for Lotte Duty Free in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

  4. Estimated monthly branded searches for JR Duty Free in New Zealand fell 27.3% over 11 measured months, from 110 to 80 in August 2026.

How is Auckland DutyFree measured?

Brandwave collects information about searches that people make online using Auckland DutyFree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • auckland duty free
  • auckland duty free airport
  • auckland duty free arrivals
  • auckland duty free nz
  • auckland duty free online
  • auckland dutyfree

Do you work for Auckland DutyFree? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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