Auckland DutyFree vs JR Duty Free:Which is more popular by branded search in New Zealand?
In August 2026, Auckland DutyFree had more branded searches than JR Duty Free among duty free retailers in New Zealand. Auckland DutyFree was estimated to have 12.6K branded searches compared to JR Duty Free’s 80, and held an 85.1% Share of Search versus JR Duty Free’s 0.54%.
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Which is more popular in search, Auckland DutyFree or JR Duty Free?
Compare the airport duty free stores New Zealand travellers shop before flying. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auckland DutyFree, JR Duty Free. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland DutyFree | Aelia Duty Free | JR Duty Free | Lotte Duty Free |
|---|---|---|---|---|
| Oct 2025 | 73.1% | 26% | 0.77% | 0.21% |
| Nov 2025 | 80.8% | 18.5% | 0.5% | 0.19% |
| Dec 2025 | 78.4% | 21% | 0.37% | 0.18% |
| Jan 2026 | 79.9% | 19.5% | 0.39% | 0.23% |
| Feb 2026 | 77.3% | 22% | 0.46% | 0.27% |
| Mar 2026 | 82.1% | 17.3% | 0.39% | 0.16% |
| Apr 2026 | 82.8% | 16.5% | 0.47% | 0.23% |
| May 2026 | 83.4% | 16% | 0.48% | 0.16% |
| Jun 2026 | 85.9% | 13.3% | 0.57% | 0.16% |
| Jul 2026 | 84.9% | 14.5% | 0.48% | 0.16% |
| Aug 2026 | 85.1% | 14.2% | 0.54% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Auckland DutyFree and JR Duty Free comparison changed over the last 12 months?
3 findings
- Auckland DutyFree was ahead of JR Duty Free in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auckland DutyFree’s estimated Share of Search among duty free retailers in New Zealand moved from 73.1% to 85.1%, and its estimated monthly branded searches moved from 10.5K to 12.6K.
- Across the 11 months ending August 2026, JR Duty Free’s estimated Share of Search among duty free retailers in New Zealand moved from 0.77% to 0.54%, and its estimated monthly branded searches moved from 110 to 80.
How did search popularity change for New Zealand duty free retailers in August 2026?
2 changes
Estimated monthly branded searches for Auckland DutyFree in New Zealand rose 19.5% over 11 measured months, from 10.5K to 12.6K in August 2026.
Estimated monthly branded searches for JR Duty Free in New Zealand fell 27.3% over 11 measured months, from 110 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Auckland DutyFree’s and JR Duty Free’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland DutyFree
6 branded search terms
- auckland duty free
- auckland duty free airport
- auckland duty free arrivals
- auckland duty free nz
- auckland duty free online
- auckland dutyfree
JR Duty Free
5 branded search terms
- jr duty free
- jr duty free auckland
- jr duty free near me
- jr duty free nz
- jrdutyfree
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.