Brandwave

Duty free retailers in New Zealand:Which brands are most popular in search?

In August 2026, Auckland DutyFree was the most searched among duty free retailers in New Zealand, with an estimated 12.6K branded searches and 85.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Auckland DutyFree85.1%
  2. Aelia Duty Free14.2%
  3. JR Duty Free0.54%
  4. Lotte Duty Free0.14%

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Share of SearchLeaderboard

Compare the airport duty free stores New Zealand travellers shop before flying. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among duty free retailers in New Zealand, by month

Share of Search by month for Auckland DutyFree, Aelia Duty Free. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland DutyFreeAelia Duty FreeJR Duty FreeLotte Duty Free
Oct 202573.1%26%0.77%0.21%
Nov 202580.8%18.5%0.5%0.19%
Dec 202578.4%21%0.37%0.18%
Jan 202679.9%19.5%0.39%0.23%
Feb 202677.3%22%0.46%0.27%
Mar 202682.1%17.3%0.39%0.16%
Apr 202682.8%16.5%0.47%0.23%
May 202683.4%16%0.48%0.16%
Jun 202685.9%13.3%0.57%0.16%
Jul 202684.9%14.5%0.48%0.16%
Aug 202685.1%14.2%0.54%0.14%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Auckland DutyFree

    85.1%

    held 1st · 12.6K estimated branded searches · +18.5% vs prior month · +0.3 points

  2. 2.Aelia Duty Free

    14.2%

    held 2nd · 2.1K estimated branded searches · +15.5% vs prior month · -0.3 points

  3. 3.JR Duty Free

    0.54%

    held 3rd · 80 estimated branded searches · +33.3% vs prior month · +0.1 points

  4. 4.Lotte Duty Free

    0.14%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among duty free retailers in New Zealand?

In August 2026, Auckland DutyFree was the most searched among duty free retailers in New Zealand, with an estimated 12.6K branded searches and 85.1% estimated Share of Search within this set. Aelia Duty Free is in 2nd place, 71 percentage points behind at 14.2% Share of Search.

New Zealand duty free retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Auckland DutyFree73.1% → 85.1%85.9%Jun 202673.1%Oct 20251st
Aelia Duty Free26% → 14.2%26%Oct 202513.3%Jun 20262nd
JR Duty Free0.77% → 0.54%0.77%Oct 20250.37%Dec 20253rd
Lotte Duty Free0.21% → 0.14%0.27%Feb 20260.14%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Auckland DutyFree’s estimated Share of Search among duty free retailers in New Zealand increased from 73.1% to 85.1%.
  • Across the 11 months ending August 2026, Aelia Duty Free’s estimated Share of Search among duty free retailers in New Zealand decreased from 26% to 14.2%.
  • Across the 11 months ending August 2026, Auckland DutyFree’s estimated Share of Search among duty free retailers in New Zealand peaked at 85.9% in June 2026 and was lowest at 73.1% in October 2025.
  • Across the 11 months ending August 2026, Aelia Duty Free’s estimated Share of Search among duty free retailers in New Zealand peaked at 26% in October 2025 and was lowest at 13.3% in June 2026.
  • Across the 11 months ending August 2026, JR Duty Free and Lotte Duty Free held steady: their estimated Share of Search among duty free retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand duty free retailers in August 2026?

  1. Estimated monthly branded searches for Auckland DutyFree in New Zealand rose 19.5% over 11 measured months, from 10.5K to 12.6K in August 2026.

  2. Estimated monthly branded searches for Aelia Duty Free in New Zealand fell 44% over 11 measured months, from 3.7K to 2.1K in August 2026.

  3. Estimated monthly branded searches for Lotte Duty Free in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

  4. Estimated monthly branded searches for JR Duty Free in New Zealand fell 27.3% over 11 measured months, from 110 to 80 in August 2026.

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