Brandwave

How popular isASB Showgrounds in search?

In August 2026, there were an estimated 1.9K branded searches for ASB Showgrounds in New Zealand which is down 71.2% over the last 11 months. ASB Showgrounds holds 2.5% estimated Share of Search among New Zealand convention and events centres and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. NZICC34.6%
  2. Te Pae Christchurch23.4%
  3. Due Drop Events Centre19.8%
  4. Claudelands15.3%
  5. Tākina4.3%
  6. ASB Showgrounds2.5%
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Which convention and events centres compete with ASB Showgrounds?

ASB Showgrounds against convention and events centres in New Zealand, by month

Share of Search by month for NZICC, Te Pae Christchurch, Due Drop Events Centre, Claudelands, Tākina, ASB Showgrounds. The figures are in the table below the chart.

View monthly share of search table
MonthNZICCTe Pae ChristchurchDue Drop Events CentreClaudelandsTākinaASB Showgrounds
Oct 20255.3%31.4%30.4%11.6%7.8%13.5%
Nov 20257.9%20.3%54.1%9.1%4.6%3.9%
Dec 202510.8%38.9%20.4%12.3%12.5%5%
Jan 202611.9%36.2%24%11.3%11%5.7%
Feb 202630.1%22.1%22.1%10.2%9%6.5%
Mar 202626.9%26.3%25.3%12%4.5%5%
Apr 202645%14.5%19.7%8.3%3.7%8.8%
May 202626.4%21.9%31.8%12.7%5%2.3%
Jun 202627.5%26.7%25.8%11.1%6.1%2.8%
Jul 202632.2%16.2%26.9%12.8%8.4%3.5%
Aug 202634.6%23.4%19.8%15.3%4.3%2.5%
Sep 2026——————

  1. 1.NZICC

    34.6%

    held 1st · 25.9K estimated branded searches · +45.9% vs prior month · +2.4 points

  2. 2.Te Pae Christchurch

    23.4%

    moved from 3rd to 2nd · 17.5K estimated branded searches · +97.2% vs prior month · +7.3 points

  3. 3.Due Drop Events Centre

    19.8%

    moved from 2nd to 3rd · 14.8K estimated branded searches · 0% vs prior month · -7.1 points

  4. 4.Claudelands

    15.3%

    held 4th · 11.4K estimated branded searches · +61.3% vs prior month · +2.4 points

  5. 5.Tākina

    4.3%

    held 5th · 3.2K estimated branded searches · -30.3% vs prior month · -4.1 points

  6. 6.ASB Showgrounds

    2.5%

    held 6th · 1.9K estimated branded searches · 0% vs prior month · -0.9 points

Compare search popularity between ASB Showgrounds and its closest rivals

How has branded search demand for ASB Showgrounds changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASB Showgrounds in New Zealand fell from 6.6K to 1.9K.
  • Across the 11 months ending August 2026, ASB Showgrounds’ estimated Share of Search among convention and events centres in New Zealand decreased from 13.5% to 2.5%.
  • Across the 11 months ending August 2026, ASB Showgrounds’ estimated Share of Search among convention and events centres in New Zealand peaked at 13.5% in October 2025 and was lowest at 2.3% in May 2026.
  • Across the 11 months ending August 2026, ASB Showgrounds fell from 3rd to 6th among convention and events centres in New Zealand.

How did search popularity change for New Zealand convention and events centres in August 2026?

  1. In August 2026, Te Pae Christchurch overtook Due Drop Events Centre to rank 2nd among convention and events centres in New Zealand, at 23.4%.

  2. In August 2026, Claudelands gained estimated Share of Search among convention and events centres in New Zealand, from 12.8% to 15.3%.

  3. In August 2026, NZICC gained estimated Share of Search among convention and events centres in New Zealand, from 32.2% to 34.6%.

  4. In August 2026, Due Drop Events Centre lost estimated Share of Search among convention and events centres in New Zealand, from 26.9% to 19.8%.

  5. In August 2026, Tākina lost estimated Share of Search among convention and events centres in New Zealand, from 8.4% to 4.3%.

  6. In August 2026, ASB Showgrounds lost estimated Share of Search among convention and events centres in New Zealand, from 3.5% to 2.5%.

How is ASB Showgrounds measured?

Brandwave collects information about searches that people make online using ASB Showgrounds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • asb showgrounds
  • asbshowgrounds
  • asbshowgrounds co nz

Do you work for ASB Showgrounds? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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