ASB Showgrounds vs Tākina:Which is more popular by branded search in New Zealand?
In August 2026, Tākina had more branded searches than ASB Showgrounds among convention and events centres in New Zealand. Tākina was estimated to have 3.2K branded searches compared to ASB Showgrounds’ 1.9K, and held a 4.3% Share of Search versus ASB Showgrounds’ 2.5%.
Follow ASB Showgrounds vs Tākina and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ASB Showgrounds or Tākina?
Compare the convention and events centres New Zealand organisers book for conferences and expos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tākina, ASB Showgrounds. The figures are in the table below the chart.
View monthly share of search table
| Month | NZICC | Te Pae Christchurch | Due Drop Events Centre | Claudelands | Tākina | ASB Showgrounds |
|---|---|---|---|---|---|---|
| Oct 2025 | 5.3% | 31.4% | 30.4% | 11.6% | 7.8% | 13.5% |
| Nov 2025 | 7.9% | 20.3% | 54.1% | 9.1% | 4.6% | 3.9% |
| Dec 2025 | 10.8% | 38.9% | 20.4% | 12.3% | 12.5% | 5% |
| Jan 2026 | 11.9% | 36.2% | 24% | 11.3% | 11% | 5.7% |
| Feb 2026 | 30.1% | 22.1% | 22.1% | 10.2% | 9% | 6.5% |
| Mar 2026 | 26.9% | 26.3% | 25.3% | 12% | 4.5% | 5% |
| Apr 2026 | 45% | 14.5% | 19.7% | 8.3% | 3.7% | 8.8% |
| May 2026 | 26.4% | 21.9% | 31.8% | 12.7% | 5% | 2.3% |
| Jun 2026 | 27.5% | 26.7% | 25.8% | 11.1% | 6.1% | 2.8% |
| Jul 2026 | 32.2% | 16.2% | 26.9% | 12.8% | 8.4% | 3.5% |
| Aug 2026 | 34.6% | 23.4% | 19.8% | 15.3% | 4.3% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the ASB Showgrounds and Tākina comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Tākina took it in November 2025, ASB Showgrounds took it in March 2026, Tākina took it in May 2026.
- Across the 11 months ending August 2026, ASB Showgrounds’ estimated Share of Search among convention and events centres in New Zealand moved from 13.5% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 1.9K.
- Across the 11 months ending August 2026, Tākina’s estimated Share of Search among convention and events centres in New Zealand moved from 7.8% to 4.3%, and its estimated monthly branded searches moved from 3.8K to 3.2K.
How did search popularity change for New Zealand convention and events centres in August 2026?
2 changes
In August 2026, Tākina lost estimated Share of Search among convention and events centres in New Zealand, from 8.4% to 4.3%.
In August 2026, ASB Showgrounds lost estimated Share of Search among convention and events centres in New Zealand, from 3.5% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using ASB Showgrounds’ and Tākina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASB Showgrounds
3 branded search terms
- asb showgrounds
- asbshowgrounds
- asbshowgrounds co nz
Tākina
6 branded search terms
- takina
- takina convention centre
- takina events centre
- takina near me
- takina nz
- takina wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.