ASB Showgrounds vs Claudelands:Which is more popular by branded search in New Zealand?
In August 2026, Claudelands had more branded searches than ASB Showgrounds among convention and events centres in New Zealand. Claudelands was estimated to have 11.4K branded searches compared to ASB Showgrounds’ 1.9K, and held a 15.3% Share of Search versus ASB Showgrounds’ 2.5%.
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Which is more popular in search, ASB Showgrounds or Claudelands?
Compare the convention and events centres New Zealand organisers book for conferences and expos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Claudelands, ASB Showgrounds. The figures are in the table below the chart.
View monthly share of search table
| Month | NZICC | Te Pae Christchurch | Due Drop Events Centre | Claudelands | Tākina | ASB Showgrounds |
|---|---|---|---|---|---|---|
| Oct 2025 | 5.3% | 31.4% | 30.4% | 11.6% | 7.8% | 13.5% |
| Nov 2025 | 7.9% | 20.3% | 54.1% | 9.1% | 4.6% | 3.9% |
| Dec 2025 | 10.8% | 38.9% | 20.4% | 12.3% | 12.5% | 5% |
| Jan 2026 | 11.9% | 36.2% | 24% | 11.3% | 11% | 5.7% |
| Feb 2026 | 30.1% | 22.1% | 22.1% | 10.2% | 9% | 6.5% |
| Mar 2026 | 26.9% | 26.3% | 25.3% | 12% | 4.5% | 5% |
| Apr 2026 | 45% | 14.5% | 19.7% | 8.3% | 3.7% | 8.8% |
| May 2026 | 26.4% | 21.9% | 31.8% | 12.7% | 5% | 2.3% |
| Jun 2026 | 27.5% | 26.7% | 25.8% | 11.1% | 6.1% | 2.8% |
| Jul 2026 | 32.2% | 16.2% | 26.9% | 12.8% | 8.4% | 3.5% |
| Aug 2026 | 34.6% | 23.4% | 19.8% | 15.3% | 4.3% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the ASB Showgrounds and Claudelands comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Claudelands took it in November 2025, ASB Showgrounds took it in April 2026, Claudelands took it in May 2026.
- Across the 11 months ending August 2026, ASB Showgrounds’ estimated Share of Search among convention and events centres in New Zealand moved from 13.5% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 1.9K.
- Across the 11 months ending August 2026, Claudelands’ estimated Share of Search among convention and events centres in New Zealand moved from 11.6% to 15.3%, and its estimated monthly branded searches moved from 5.6K to 11.4K.
How did search popularity change for New Zealand convention and events centres in August 2026?
2 changes
In August 2026, Claudelands gained estimated Share of Search among convention and events centres in New Zealand, from 12.8% to 15.3%.
In August 2026, ASB Showgrounds lost estimated Share of Search among convention and events centres in New Zealand, from 3.5% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using ASB Showgrounds’ and Claudelands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASB Showgrounds
3 branded search terms
- asb showgrounds
- asbshowgrounds
- asbshowgrounds co nz
Claudelands
4 branded search terms
- claudelands
- claudelands co nz
- claudelands events
- claudelands events centre
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