How popular isAon in search?
In August 2026, there were an estimated 2.4K branded searches for Aon in New Zealand which is up 13.1% over the last 11 months. Aon holds 12% estimated Share of Search among New Zealand insurance brokers and is ranked 2nd of 6 competitors for search popularity.
Gallagher Insurance71.1%
Aon12%
Rothbury9.2%Marsh4.7%
Crombie Lockwood2.6%
NZbrokers0.35%
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Which insurance brokers compete with Aon?
Share of Search by month for Gallagher Insurance, Aon, Rothbury, Marsh, Crombie Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Aon | Rothbury | Marsh | Crombie Lockwood | NZbrokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 9.4% | 10% | 3.9% | 3.5% | 0.75% |
| Nov 2025 | 69.8% | 10.6% | 9.7% | 5.2% | 3.9% | 0.83% |
| Dec 2025 | 70.5% | 10.3% | 10.2% | 5% | 3.6% | 0.32% |
| Jan 2026 | 69.7% | 12.1% | 9.5% | 5% | 3.4% | 0.35% |
| Feb 2026 | 70.5% | 11.3% | 9.5% | 5% | 3.3% | 0.35% |
| Mar 2026 | 67.8% | 12.2% | 10.5% | 5.7% | 3.4% | 0.33% |
| Apr 2026 | 67% | 12.3% | 11.5% | 4.9% | 4% | 0.41% |
| May 2026 | 71.6% | 10.3% | 9.9% | 4.7% | 3.1% | 0.36% |
| Jun 2026 | 71.2% | 10.6% | 9.8% | 5.1% | 3% | 0.35% |
| Jul 2026 | 71.1% | 11.1% | 9.8% | 4.9% | 3% | 0.25% |
| Aug 2026 | 71.1% | 12% | 9.2% | 4.7% | 2.6% | 0.35% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.1% | 14.3K | +1.2% | 0 points | |
| 2, held 2nd | 12% | 2.4K | +9.5% | +0.9 points | |
| 3, held 3rd | 9.2% | 1.9K | -4.1% | -0.5 points | |
| 4, held 4th | 4.7% | 950 | -2.1% | -0.2 points | |
| 5, held 5th | 2.6% | 530 | -10.2% | -0.3 points | |
| 6, held 6th | 0.35% | 70 | +40% | +0.1 points |
71.1%
held 1st · 14.3K estimated branded searches · +1.2% vs prior month · 0 points
2.
Aon12%
held 2nd · 2.4K estimated branded searches · +9.5% vs prior month · +0.9 points
3.
Rothbury9.2%
held 3rd · 1.9K estimated branded searches · -4.1% vs prior month · -0.5 points
4.
4.7%
held 4th · 950 estimated branded searches · -2.1% vs prior month · -0.2 points
2.6%
held 5th · 530 estimated branded searches · -10.2% vs prior month · -0.3 points
0.35%
held 6th · 70 estimated branded searches · +40% vs prior month · +0.1 points
Compare search popularity between Aon and its closest rivals
How has branded search demand for Aon changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Aon in New Zealand rose from 2.1K to 2.4K.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand increased from 9.4% to 12%.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand peaked at 12.3% in April 2026 and was lowest at 9.4% in October 2025.
- Across the 11 months ending August 2026, Aon rose from 3rd to 2nd among insurance brokers in New Zealand.
How did search popularity change for New Zealand insurance brokers in August 2026?
5 changes
In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%.
In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%.
Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026.
Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026.
Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.
How is Aon measured?
Brandwave collects information about searches that people make online using Aon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- aon broker
- aon business insurance
- aon insurance
- aon insurance broker
- aon insurance nz
- aon new zealand
- aon nz
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Is Aon your brand?
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