Aon vs Crombie Lockwood:Which is more popular by branded search in New Zealand?
In August 2026, Aon had more branded searches than Crombie Lockwood among insurance brokers in New Zealand. Aon was estimated to have 2.4K branded searches compared to Crombie Lockwood’s 530, and held a 12% Share of Search versus Crombie Lockwood’s 2.6%.
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Which is more popular in search, Aon or Crombie Lockwood?
Compare the insurance brokers New Zealand businesses and households insure through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aon, Crombie Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Aon | Rothbury | Marsh | Crombie Lockwood | NZbrokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 9.4% | 10% | 3.9% | 3.5% | 0.75% |
| Nov 2025 | 69.8% | 10.6% | 9.7% | 5.2% | 3.9% | 0.83% |
| Dec 2025 | 70.5% | 10.3% | 10.2% | 5% | 3.6% | 0.32% |
| Jan 2026 | 69.7% | 12.1% | 9.5% | 5% | 3.4% | 0.35% |
| Feb 2026 | 70.5% | 11.3% | 9.5% | 5% | 3.3% | 0.35% |
| Mar 2026 | 67.8% | 12.2% | 10.5% | 5.7% | 3.4% | 0.33% |
| Apr 2026 | 67% | 12.3% | 11.5% | 4.9% | 4% | 0.41% |
| May 2026 | 71.6% | 10.3% | 9.9% | 4.7% | 3.1% | 0.36% |
| Jun 2026 | 71.2% | 10.6% | 9.8% | 5.1% | 3% | 0.35% |
| Jul 2026 | 71.1% | 11.1% | 9.8% | 4.9% | 3% | 0.25% |
| Aug 2026 | 71.1% | 12% | 9.2% | 4.7% | 2.6% | 0.35% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aon and Crombie Lockwood comparison changed over the last 12 months?
3 findings
- Aon was ahead of Crombie Lockwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand moved from 9.4% to 12%, and its estimated monthly branded searches moved from 2.1K to 2.4K.
- Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand moved from 3.5% to 2.6%, and its estimated monthly branded searches moved from 800 to 530.
How did search popularity change for New Zealand insurance brokers in August 2026?
2 changes
In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%.
Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aon’s and Crombie Lockwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aon
7 branded search terms
- aon broker
- aon business insurance
- aon insurance
- aon insurance broker
- aon insurance nz
- aon new zealand
- aon nz
Crombie Lockwood
7 branded search terms
- crombie lockwood
- crombie lockwood insurance
- crombie lockwood near me
- crombie lockwood new zealand
- crombie lockwood nz
- crombielockwood
- crombielockwood co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.