Aon vs Insurance Advisernet:Which is more popular in New Zealand?
In October 2026, Aon had more branded searches than Insurance Advisernet among insurance brokers in New Zealand. Aon had about 1,080 branded searches, while Insurance Advisernet had 90. Aon made up 25.5% of all insurance broker searches we track, and Insurance Advisernet accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about insurance brokers, Aon appeared in three of the five answers and Insurance Advisernet in two. Aon was mentioned before Insurance Advisernet in two out of three answers.
Who do people search for more?
Aon, about 12 searches for every 1 for Insurance Advisernet
Who does AI mention more?
Aon, mentioned in 3 of 5 answers, Insurance Advisernet in 2
Who does AI recommend more?
Aon, named ahead of Insurance Advisernet in 2 of 3 answers
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Top insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Insurance Advisernet was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Aon was listed before Insurance Advisernet in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rothbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Aon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PIC Insurance Brokers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marsh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Insurance Advisernet2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NZbrokers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gallagher Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crombie Lockwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insurance brokers
5 answers
Asked ChatGPT
“Which insurance broker should I use in New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in New Zealand?”
Asked ChatGPT
“What's the best insurance broker in New Zealand for business cover?”
Searched Google, AI Overview
“insurance brokers nz”
Searched Google, AI Overview
“house insurance broker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aon or Insurance Advisernet more popular in search?
This chart shows how often people search Google for Aon and Insurance Advisernet by name. Each line represents a brand's share of searches for all eight insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for Aon, Insurance Advisernet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothbury | Aon | PIC Insurance Brokers | Marsh | Crombie Lockwood | Insurance Advisernet | NZbrokers | Gallagher Insurance |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 32.2% | 27.3% | 11.6% | 8% | 14.9% | 2.7% | 3.3% | 0% |
| Dec 2025 | 35.5% | 28.2% | 10.5% | 8.3% | 14.2% | 1.9% | 1.3% | 0% |
| Jan 2026 | 32.6% | 33.4% | 9.7% | 8.5% | 13.1% | 1.4% | 1.4% | 0% |
| Feb 2026 | 32.9% | 27.9% | 14.5% | 8.3% | 13.1% | 1.8% | 1.4% | 0% |
| Mar 2026 | 33.9% | 29.3% | 12.7% | 8.8% | 12.1% | 1.9% | 1.2% | 0% |
| Apr 2026 | 32.9% | 27.6% | 14.6% | 8.1% | 13.2% | 2.2% | 1.4% | 0% |
| May 2026 | 32.9% | 27.8% | 14.5% | 9.9% | 11.3% | 2.2% | 1.4% | 0% |
| Jun 2026 | 33.1% | 27.6% | 12% | 11.6% | 11.4% | 2.2% | 1.4% | 0.81% |
| Jul 2026 | 32% | 32% | 11.5% | 9.7% | 10.9% | 2.7% | 0.97% | 0.19% |
| Aug 2026 | 31.5% | 32.2% | 14% | 9.3% | 9.5% | 1.7% | 1.4% | 0.39% |
| Sep 2026 | 33.5% | 28.4% | 12.1% | 12.1% | 9.5% | 2.9% | 1% | 0.41% |
| Oct 2026 | 31.2% | 25.5% | 17% | 11.6% | 10.9% | 2.1% | 1.2% | 0.47% |
How has branded search for Aon and Insurance Advisernet changed in New Zealand over the last 12 months?
3 findings
- Aon was ahead of Insurance Advisernet in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Aon’s share of searches among insurance brokers in New Zealand moved from 27.3% to 25.5%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 12 months ending October 2026, Insurance Advisernet’s share of searches among insurance brokers in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 140 to 90.
How did search popularity change for New Zealand insurance brokers in October 2026?
2 changes
In October 2026, Aon lost share of searches among insurance brokers in New Zealand, from 28.4% to 25.5%.
In October 2026, Insurance Advisernet lost share of searches among insurance brokers in New Zealand, from 2.9% to 2.1%.
How are Aon’s and Insurance Advisernet’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Aon’s and Insurance Advisernet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aon
3 branded search terms
- aon broker
- aon insurance
- aon insurance broker
Insurance Advisernet
1 branded search term
- insurance advisernet
Other head-to-heads among insurance brokers
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