How popular isAnimals Like Us?
In September 2026, people searched for Animals Like Us by name about 880 times in New Zealand, a 12% decrease from the previous year. These searches made up 26% of all New Zealand pet treat brand searches, placing Animals Like Us second out of six brands. When we asked both ChatGPT and Google AI Overviews about pet treat brands, Animals Like Us appeared in two of the five answers and was the second most recommended of the six.
Animals Like Us is the second most searched of 6 competitors and the second most recommended in AI answers.
ZIWI PeakShare of searches 34.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- Animals Like UsShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
VitapetShare of searches 14.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GreeniesShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
SchmackosShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top pet treat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Animals Like Us was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Animals Like Us is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ZIWI Peak1st
- Animals Like Us2nd
- Greenies3rd
- Omega Plus4th
- Schmackos5th
- Vitapet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZIWI Peak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Animals Like Us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Omega Plus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Schmackos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitapet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet treat brands
5 answers
Asked ChatGPT
“Which pet treat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet treat brands in New Zealand?”
Asked ChatGPT
“What's the best pet treat brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best dog treats”
Searched Google, AI Overview
“cat treat brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pet treat brands compete with Animals Like Us?
Share of searches by month for ZIWI Peak, Animals Like Us, Vitapet, Greenies, Schmackos, Omega Plus. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZIWI Peak | Animals Like Us | Vitapet | Greenies | Schmackos | Omega Plus |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 27.3% | 10.7% | 9.6% | 8.7% | 5.7% |
| Nov 2025 | 38.5% | 26.7% | 11.8% | 8.8% | 7.9% | 6.4% |
| Dec 2025 | 37.6% | 24.2% | 16.1% | 6.7% | 10.7% | 4.7% |
| Jan 2026 | 37.9% | 29.2% | 13% | 7.6% | 8.6% | 3.7% |
| Feb 2026 | 40.1% | 27.8% | 12.3% | 8.2% | 8.2% | 3.5% |
| Mar 2026 | 39.3% | 27% | 12% | 9.5% | 8% | 4.3% |
| Apr 2026 | 38.6% | 24.4% | 13.2% | 10.8% | 7.1% | 5.8% |
| May 2026 | 34.8% | 23.8% | 12.9% | 15.2% | 8.6% | 4.6% |
| Jun 2026 | 37.9% | 28.8% | 12.7% | 9.2% | 6.9% | 4.6% |
| Jul 2026 | 39.2% | 26% | 14.2% | 8.8% | 7.7% | 4.1% |
| Aug 2026 | 39.1% | 28.3% | 11% | 10.2% | 7.4% | 4% |
| Sep 2026 | 34.5% | 26% | 14.2% | 12.7% | 9.4% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 1.2K | -15.2% | -4.6 points | |
| 2, held 2nd | 26% | 880 | -12% | -2.4 points | |
| 3, held 3rd | 14.2% | 480 | +23.1% | +3.1 points | |
| 4, held 4th | 12.7% | 430 | +19.4% | +2.5 points | |
| 5, held 5th | 9.4% | 320 | +23.1% | +2.1 points | |
| 6, held 6th | 3.2% | 110 | -21.4% | -0.7 points |
34.5%
Held 1st. 1.2K estimated branded searches, -15.2% vs prior month. Share -4.6 points.
26%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -2.4 points.
3.
Vitapet14.2%
Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +3.1 points.
4.
Greenies12.7%
Held 4th. 430 estimated branded searches, +19.4% vs prior month. Share +2.5 points.
9.4%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +2.1 points.
3.2%
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -0.7 points.
Compare popularity between Animals Like Us and its closest rivals
Every comparison with Animals Like Us
5 comparisons
How has branded search demand for Animals Like Us changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Animals Like Us in New Zealand fell from 1K to 880.
- Across the 12 months ending September 2026, Animals Like Us’ share of searches among pet treat brands in New Zealand decreased from 27.3% to 26%.
- Across the 12 months ending September 2026, Animals Like Us’ share of searches among pet treat brands in New Zealand peaked at 29.2% in January 2026 and was lowest at 23.8% in May 2026.
How did search popularity change for New Zealand pet treat brands in September 2026?
6 changes
In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%.
In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%.
In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%.
In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%.
In September 2026, Animals Like Us lost share of searches among pet treat brands in New Zealand, from 28.3% to 26%.
In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%.
How are Animals Like Us’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Animals Like Us’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- animals like us
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