How popular isAliExpress in search?
In August 2026, there were an estimated 298K branded searches for AliExpress in New Zealand which held steady over the last 11 months. AliExpress holds 8.6% estimated Share of Search among New Zealand online retailers and marketplaces and is ranked 3rd of 8 competitors for search popularity.
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Which online retailers and marketplaces compete with AliExpress?
Share of Search by month for Trade Me, Temu, AliExpress, Shein, Amazon, Mighty Ape, eBay. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 2M | +22.6% | +3.4 points | |
| 2, held 2nd | 10.9% | 381K | +17.4% | +0.2 points | |
| 3, held 3rd | 8.6% | 298K | +0.02% | -1.3 points | |
| 4, held 4th | 8.4% | 292K | +13.7% | -0.1 points | |
| 5, held 5th | 7.4% | 257K | +0.32% | -1.1 points | |
| 6, held 6th | 4% | 140K | +0.09% | -0.6 points | |
| 7, held 7th | 3.6% | 125K | +1.8% | -0.5 points | |
| 8, held 8th | 0.42% | 14.6K | +14.1% | 0 points |
1.
Trade Me56.7%
held 1st · 2M estimated branded searches · +22.6% vs prior month · +3.4 points
2.
Temu10.9%
held 2nd · 381K estimated branded searches · +17.4% vs prior month · +0.2 points
8.6%
held 3rd · 298K estimated branded searches · +0.02% vs prior month · -1.3 points
4.
Shein8.4%
held 4th · 292K estimated branded searches · +13.7% vs prior month · -0.1 points
5.
Amazon
7.4%
held 5th · 257K estimated branded searches · +0.32% vs prior month · -1.1 points
4%
held 6th · 140K estimated branded searches · +0.09% vs prior month · -0.6 points
7.
eBay
3.6%
held 7th · 125K estimated branded searches · +1.8% vs prior month · -0.5 points
8.
Kogan
0.42%
held 8th · 14.6K estimated branded searches · +14.1% vs prior month · 0 points
Compare search popularity between AliExpress and its closest rivals
How has branded search demand for AliExpress changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AliExpress in New Zealand held steady at 298K.
- Across the 11 months ending August 2026, AliExpress’ estimated Share of Search among online retailers and marketplaces in New Zealand increased from 8% to 8.6%.
- Across the 11 months ending August 2026, AliExpress’ estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 9.9% in July 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, AliExpress rose from 4th to 3rd among online retailers and marketplaces in New Zealand.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
6 changes
In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%.
In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%.
In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%.
In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%.
Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
How is AliExpress measured?
Brandwave collects information about searches that people make online using AliExpress’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- ali express
- ali express com
- ali express nz
- AliExpress
- aliexpress com
- aliexpress english
- aliexpress lego
- aliexpress new zealand
- aliexpress nz
- aliexpress online shopping
- aliexpress shopping
Who owns AliExpress?
AliExpress is owned by Alibaba Group. Brandwave does not track any other brands owned by Alibaba Group.
Do you work for AliExpress? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is AliExpress your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.