AliExpress vs eBay:Which is more popular by branded search in New Zealand?
In August 2026, AliExpress had more branded searches than eBay among online retailers and marketplaces in New Zealand. AliExpress was estimated to have 298K branded searches compared to eBay’s 125K, and held an 8.6% Share of Search versus eBay’s 3.6%.
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Which is more popular in search, AliExpress or eBay?
Compare online marketplaces and online retailers selling to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AliExpress, eBay. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AliExpress and eBay comparison changed over the last 12 months?
3 findings
- AliExpress was ahead of eBay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AliExpress’ estimated Share of Search among online retailers and marketplaces in New Zealand moved from 8% to 8.6%, and its estimated monthly branded searches held steady at 298K.
- Across the 11 months ending August 2026, eBay’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 127K to 125K.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
1 change
In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using AliExpress’ and eBay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AliExpress
11 branded search terms
- ali express
- ali express com
- ali express nz
- AliExpress
- aliexpress com
- aliexpress english
- aliexpress lego
- aliexpress new zealand
- aliexpress nz
- aliexpress online shopping
- aliexpress shopping
eBay
9 branded search terms
- eBay
- ebay au
- ebay australia
- ebay com
- ebay com au
- ebay new zealand
- ebay nz
- ebay uk
- ebay us
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.