How popular iseBay in search?
In August 2026, there were an estimated 125K branded searches for eBay in New Zealand which held steady over the last 11 months. eBay holds 3.6% estimated Share of Search among New Zealand online retailers and marketplaces and is ranked 7th of 8 competitors for search popularity.
Trade Me56.7%
Temu10.9%AliExpress8.6%
Shein8.4%Amazon7.4%
Mighty Ape4%
eBay3.6%
Kogan0.42%
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Which online retailers and marketplaces compete with eBay?
Share of Search by month for Trade Me, Temu, AliExpress, Shein, Amazon, Mighty Ape, eBay. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 2M | +22.6% | +3.4 points | |
| 2, held 2nd | 10.9% | 381K | +17.4% | +0.2 points | |
| 3, held 3rd | 8.6% | 298K | +0.02% | -1.3 points | |
| 4, held 4th | 8.4% | 292K | +13.7% | -0.1 points | |
| 5, held 5th | 7.4% | 257K | +0.32% | -1.1 points | |
| 6, held 6th | 4% | 140K | +0.09% | -0.6 points | |
| 7, held 7th | 3.6% | 125K | +1.8% | -0.5 points | |
| 8, held 8th | 0.42% | 14.6K | +14.1% | 0 points |
1.
Trade Me56.7%
held 1st · 2M estimated branded searches · +22.6% vs prior month · +3.4 points
2.
Temu10.9%
held 2nd · 381K estimated branded searches · +17.4% vs prior month · +0.2 points
8.6%
held 3rd · 298K estimated branded searches · +0.02% vs prior month · -1.3 points
4.
Shein8.4%
held 4th · 292K estimated branded searches · +13.7% vs prior month · -0.1 points
5.
7.4%
held 5th · 257K estimated branded searches · +0.32% vs prior month · -1.1 points
4%
held 6th · 140K estimated branded searches · +0.09% vs prior month · -0.6 points
7.
3.6%
held 7th · 125K estimated branded searches · +1.8% vs prior month · -0.5 points
8.
0.42%
held 8th · 14.6K estimated branded searches · +14.1% vs prior month · 0 points
Compare search popularity between eBay and its closest rivals
How has branded search demand for eBay changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for eBay in New Zealand held steady, from 127K to 125K.
- Across the 11 months ending August 2026, eBay’s estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 4.1% in April 2026 and was lowest at 2.9% in November 2025.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
6 changes
In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%.
In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%.
In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%.
In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%.
Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
How is eBay measured?
Brandwave collects information about searches that people make online using eBay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- eBay
- ebay au
- ebay australia
- ebay com
- ebay com au
- ebay new zealand
- ebay nz
- ebay uk
- ebay us
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Is eBay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.