eBay vs Trade Me:Which is more popular by branded search in New Zealand?
In August 2026, Trade Me had more branded searches than eBay among online retailers and marketplaces in New Zealand. Trade Me was estimated to have 2M branded searches compared to eBay’s 125K, and held a 56.7% Share of Search versus eBay’s 3.6%.
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Which is more popular in search, eBay or Trade Me?
Compare online marketplaces and online retailers selling to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Me, eBay. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the eBay and Trade Me comparison changed over the last 12 months?
3 findings
- Trade Me was ahead of eBay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eBay’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 127K to 125K.
- Across the 11 months ending August 2026, Trade Me’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 53.6% to 56.7%, and its estimated monthly branded searches held steady at 2M.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
1 change
In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%.
How each brand is measured
Brandwave collects information about searches that people make online using eBay’s and Trade Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eBay
9 branded search terms
- eBay
- ebay au
- ebay australia
- ebay com
- ebay com au
- ebay new zealand
- ebay nz
- ebay uk
- ebay us
Trade Me
14 branded search terms
- Trade Me
- trade me auction
- trade me auctions
- trade me co nz
- trade me listings
- trade me marketplace
- trade me new zealand
- trade me nz
- trade me search
- trade me zealand
- trademe
- trademe co nz
- trademe nz
- www trade me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.