AliExpress vs Temu:Which is more popular by branded search in New Zealand?
In August 2026, Temu had more branded searches than AliExpress among online retailers and marketplaces in New Zealand. Temu was estimated to have 381K branded searches compared to AliExpress’ 298K, and held a 10.9% Share of Search versus AliExpress’ 8.6%.
Follow AliExpress vs Temu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AliExpress or Temu?
Compare online marketplaces and online retailers selling to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Temu, AliExpress. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me | Temu | AliExpress | Shein | Amazon | Mighty Ape | eBay | Kogan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 13.5% | 8% | 8.8% | 7.7% | 4.6% | 3.4% | 0.36% |
| Nov 2025 | 52.3% | 13.3% | 8% | 7.5% | 8.2% | 7% | 2.9% | 0.78% |
| Dec 2025 | 51.6% | 11.2% | 7.7% | 6.9% | 8.7% | 9.7% | 3.5% | 0.63% |
| Jan 2026 | 56.3% | 11.7% | 8.6% | 6.2% | 8.4% | 4.8% | 3.6% | 0.4% |
| Feb 2026 | 54.8% | 13.2% | 8.3% | 7% | 8.1% | 4.7% | 3.5% | 0.39% |
| Mar 2026 | 57.2% | 11.5% | 8.7% | 7.4% | 7.1% | 4.1% | 3.6% | 0.41% |
| Apr 2026 | 52.7% | 12.7% | 9.6% | 8.2% | 7.8% | 4.5% | 4.1% | 0.38% |
| May 2026 | 57.3% | 11.5% | 8.7% | 7.5% | 7.1% | 4.1% | 3.6% | 0.33% |
| Jun 2026 | 51.7% | 12.2% | 9.5% | 9.6% | 8.1% | 4.5% | 3.9% | 0.39% |
| Jul 2026 | 53.3% | 10.7% | 9.9% | 8.5% | 8.5% | 4.6% | 4.1% | 0.42% |
| Aug 2026 | 56.7% | 10.9% | 8.6% | 8.4% | 7.4% | 4% | 3.6% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AliExpress and Temu comparison changed over the last 12 months?
3 findings
- Temu was ahead of AliExpress in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AliExpress’ estimated Share of Search among online retailers and marketplaces in New Zealand moved from 8% to 8.6%, and its estimated monthly branded searches held steady at 298K.
- Across the 11 months ending August 2026, Temu’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 13.5% to 10.9%, and its estimated monthly branded searches moved from 505K to 381K.
How did search popularity change for New Zealand online retailers and marketplaces in August 2026?
2 changes
In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%.
Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AliExpress’ and Temu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AliExpress
11 branded search terms
- ali express
- ali express com
- ali express nz
- AliExpress
- aliexpress com
- aliexpress english
- aliexpress lego
- aliexpress new zealand
- aliexpress nz
- aliexpress online shopping
- aliexpress shopping
Temu
28 branded search terms
- Temu
- temu australia
- temu clothes
- temu clothing
- temu com
- temu legos
- temu new zealand
- temu nz
- temu nz online shopping
- temu online
- temu online shopping
- temu online shopping nz
- temu sale
- temu shoes
- temu shopping
- temu shopping online
- temu shopping website
- temu store
- temu web
- temu website
- temu women clothing
- temu women's clothes
- temu women's clothing
- temu womens clothes
- temu womens clothing
- temushoes
- www temu
- www temu com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.