Brandwave

How popular isAffinity+Co in search?

In August 2026, there were an estimated 20 branded searches for Affinity+Co in New Zealand which is down 33.3% over the last 11 months. Affinity+Co holds 0.12% estimated Share of Search among New Zealand timaru insurance brokers and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance88.3%
  2. Rothbury11.5%
  3. ABC Insurance0.12%
  4. Affinity+Co0.12%
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Which timaru insurance brokers compete with Affinity+Co?

Affinity+Co against timaru insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Rothbury, Affinity+Co. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyABC InsuranceAffinity+Co
Oct 202587.6%12.2%0.05%0.16%
Nov 202587.5%12.2%0.06%0.25%
Dec 202587%12.6%0.08%0.24%
Jan 202687.8%11.9%0.13%0.19%
Feb 202687.9%11.8%0.12%0.19%
Mar 202686.4%13.3%0.12%0.18%
Apr 202685%14.5%0.15%0.3%
May 202687.5%12.1%0.12%0.25%
Jun 202687.6%12%0.25%0.18%
Jul 202687.7%12%0.12%0.19%
Aug 202688.3%11.5%0.12%0.12%
Sep 2026————
  1. held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.6 points

  2. 2.Rothbury

    11.5%

    held 2nd · 1.9K estimated branded searches · -4.1% vs prior month · -0.6 points

  3. moved from 4th to 3rd · 20 estimated branded searches · 0% vs prior month · 0 points

  4. moved from 3rd to 4th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between Affinity+Co and its closest rivals

How has branded search demand for Affinity+Co changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Affinity+Co in New Zealand fell from 30 to 20.
  • Across the 11 months ending August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.

How did search popularity change for New Zealand timaru insurance brokers in August 2026?

  1. In August 2026, Gallagher Insurance gained estimated Share of Search among timaru insurance brokers in New Zealand, from 87.7% to 88.3%.

  2. In August 2026, Rothbury lost estimated Share of Search among timaru insurance brokers in New Zealand, from 12% to 11.5%.

  3. In August 2026, ABC Insurance rose from 4th to 3rd among timaru insurance brokers in New Zealand.

  4. In August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.

How is Affinity+Co measured?

Brandwave collects information about searches that people make online using Affinity+Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • affinity & co
  • affinity+co
  • affinity+co nz
  • affinityco

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How the Brand Demand Index is measured

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Is Affinity+Co your brand?

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