ABC Insurance vs Affinity+Co:Which is more popular by branded search in New Zealand?
In August 2026, ABC Insurance and Affinity+Co were level on Share of Search among timaru insurance brokers in New Zealand, with an estimated 20 branded searches each, at 0.12% estimated Share of Search each.
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Which is more popular in search, ABC Insurance or Affinity+Co?
Compare Timaru insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ABC Insurance, Affinity+Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Rothbury | ABC Insurance | Affinity+Co |
|---|---|---|---|---|
| Oct 2025 | 87.6% | 12.2% | 0.05% | 0.16% |
| Nov 2025 | 87.5% | 12.2% | 0.06% | 0.25% |
| Dec 2025 | 87% | 12.6% | 0.08% | 0.24% |
| Jan 2026 | 87.8% | 11.9% | 0.13% | 0.19% |
| Feb 2026 | 87.9% | 11.8% | 0.12% | 0.19% |
| Mar 2026 | 86.4% | 13.3% | 0.12% | 0.18% |
| Apr 2026 | 85% | 14.5% | 0.15% | 0.3% |
| May 2026 | 87.5% | 12.1% | 0.12% | 0.25% |
| Jun 2026 | 87.6% | 12% | 0.25% | 0.18% |
| Jul 2026 | 87.7% | 12% | 0.12% | 0.19% |
| Aug 2026 | 88.3% | 11.5% | 0.12% | 0.12% |
| Sep 2026 | — | — | — | — |
How has the ABC Insurance and Affinity+Co comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: ABC Insurance took it in June 2026, Affinity+Co took it in July 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among timaru insurance brokers in New Zealand moved from 0.05% to 0.12%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Affinity+Co’s estimated Share of Search among timaru insurance brokers in New Zealand moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand timaru insurance brokers in August 2026?
2 changes
In August 2026, ABC Insurance rose from 4th to 3rd among timaru insurance brokers in New Zealand.
In August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and Affinity+Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
Affinity+Co
4 branded search terms
- affinity & co
- affinity+co
- affinity+co nz
- affinityco
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