How popular isADT Care?
In October 2026, people searched for ADT Care by name about 330 times in New Zealand, an 8.3% decrease from the previous year. These searches made up 8.1% of all New Zealand monitored medical alarm provider searches, placing ADT Care second out of four providers. When we asked both ChatGPT and Google AI Overviews about monitored medical alarm providers, ADT Care appeared in one of the five answers and was the fourth most recommended of the four.
ADT Care is the second most searched of 4 competitors and the fourth most recommended in the AI answers we collected.
St John Medical AlarmsShare of searches 82.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ADT CareShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Freedom Medical AlarmsShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
VitalCALLShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top monitored medical alarm providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ADT Care was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ADT Care is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Freedom Medical Alarms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- St John Medical Alarms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VitalCALL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ADT Care1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about monitored medical alarm providers
5 answers
Asked ChatGPT
“Which monitored medical alarm provider should I use in New Zealand?”
Asked ChatGPT
“What are the best monitored medical alarm providers in New Zealand?”
Asked ChatGPT
“What's the best monitored medical alarm provider in New Zealand for an elderly parent?”
Searched Google, AI Overview
“personal alarm nz”
Searched Google, AI Overview
“medical alarm providers”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for ADT Care compared with other New Zealand monitored medical alarm providers?
Share of searches by month for St John Medical Alarms, ADT Care, Freedom Medical Alarms. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John Medical Alarms | ADT Care | Freedom Medical Alarms | VitalCALL |
|---|---|---|---|---|
| Nov 2025 | 77.8% | 10% | 9.7% | 2.5% |
| Dec 2025 | 76.6% | 9.9% | 10.5% | 3% |
| Jan 2026 | 79.3% | 8.2% | 10.2% | 2.3% |
| Feb 2026 | 79.4% | 9.5% | 8.9% | 2.3% |
| Mar 2026 | 79.8% | 10.2% | 7.8% | 2.2% |
| Apr 2026 | 79.6% | 9.3% | 9% | 2.1% |
| May 2026 | 81.8% | 8.7% | 7.7% | 1.8% |
| Jun 2026 | 81.6% | 7% | 9.3% | 2.1% |
| Jul 2026 | 79% | 11% | 7.9% | 2.1% |
| Aug 2026 | 80.3% | 9.4% | 7.9% | 2.4% |
| Sep 2026 | 80.1% | 7.8% | 10% | 2.2% |
| Oct 2026 | 82.8% | 8.1% | 7.1% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.8% | 3.4K | +1.8% | +2.7 points | |
| 2, moved from 3rd to 2nd | 8.1% | 330 | +3.1% | +0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.1% | 290 | -29.3% | -2.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | VitalCALLChubb Fire & Security | 2% | 80 | -11.1% | -0.2 points |
82.8%
Held 1st. 3.4K estimated branded searches, +1.8% vs prior month. Share +2.7 points.
2.
ADT Care8.1%
Moved from 3rd to 2nd. 330 estimated branded searches, +3.1% vs prior month. Share +0.4 points.
7.1%
Moved from 2nd to 3rd. 290 estimated branded searches, -29.3% vs prior month. Share -2.8 points.
2%
Held 4th. 80 estimated branded searches, -11.1% vs prior month. Share -0.2 points.
Compare popularity between ADT Care and its closest rivals
Every comparison with ADT Care
3 comparisons
How has branded search demand for ADT Care changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for ADT Care in New Zealand fell from 360 to 330.
- Across the 12 months ending October 2026, ADT Care’s share of searches among monitored medical alarm providers in New Zealand decreased from 10% to 8.1%.
- Across the 12 months ending October 2026, ADT Care’s share of searches among monitored medical alarm providers in New Zealand peaked at 11% in July 2026 and was lowest at 7% in June 2026.
How did search popularity change for New Zealand monitored medical alarm providers in October 2026?
4 changes
In October 2026, St John Medical Alarms gained share of searches among monitored medical alarm providers in New Zealand, from 80.1% to 82.8%.
In October 2026, Freedom Medical Alarms lost share of searches among monitored medical alarm providers in New Zealand, from 10% to 7.1%.
In October 2026, ADT Care rose from 3rd to 2nd among monitored medical alarm providers in New Zealand.
Estimated monthly branded searches for VitalCALL in New Zealand fell 11.1% over 12 measured months, from 90 to 80 in October 2026.
How are ADT Care’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using ADT Care’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adt care
- adt elderly monitoring
- adt fall alert
- adt fall detection
- adt find u
- adt health alert
- adt medical
- adt medical alarm
- adt medical alarms
- adt medical alert
- adt medical pendant
- adt personal alarm
- adt security medical alert
- medical alert adt
- neva alone
- nevaalone
- nevalone
Who owns ADT Care?
ADT Care is owned by ADT. Brandwave also tracks ADT, owned by the same company, in New Zealand.
Do you work for ADT Care? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is ADT Care your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.